Village Juice Co.

Village Juice Co.

We exist to make healthy eating taste as amazing as it is for you!

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Security Type
Crowd Note
Categories
Consumer Goods & Products
Min Investment
$150
Location
Winston-Salem, NC
Offering Date
December 28, 2020
Expected Close Date
April 23, 2021
Target Raise
$25.00K-$250.00K
Deal Notes

Discount: 10%

Company Description

Vision VJC prepped for success within today's marketThe Village Juice Co. vision goes beyond our restaurant walls. We seek to nourish people with honest food that inspires a connected, healthy community. Be sure to watch co-founder, Nate Atkinson's TEDx, How For-Profit Companies Can (And Should) Catalyze Social Change.Our multi-channel model not only diversifies revenue sources, mitigates risk, and expedites growth, but it also boosts brand awareness for all channels.Post-COVID leaderThe future of every restaurant remaining in 2020 revolves around their ability to succeed in a post-COVID world. Village Juice is still here today despite COVID-19 because of customer demand and loyalty and our dedication to offering the best ordering and dining experience - whether in-store or carry-out. We are uniquely positioned for success and ready to lead the segment post-COVID.60 - 75% of our pre-COVID sales were already take-out, delivery, or curbside.Our "fast fresh" model has a proven track record in a thriving segment.We have a transparent, customer-first approach to safety and communication.We prioritize the safety of customers and employees by utilizing a contactless, cashless handoff experience.We have the ability to operate smaller footprint locations with our Express floor plan.A vacuum of opportunity has been created from closing restaurants.There is an expanding customer base trending toward healthier eating.100+ locations signed in 5 yearsWe expect to grow rapidly. With opportunities abundant in the market, including amazing real estate options and customer demand, we believe we can sign 100+ new locations within the next 5 years, targeting universities and strategic franchising opportunities. Our partnership with Aramark, the second-largest university food service provider in the United States, offers significant opportunities for successful and aggressive expansion.

Key Deal Facts

License Agreement with billion-dollar company to grow on college campuses
Rapid national growth via university licensing and traditional franchising
One of few restaurant models positioned to accelerate growth post-COVID
Consistent YOY increase in revenue: $600k in 2016 to $2.4MM in 2019
Projected $14MM in revenue by 2024
Company growth based on grassroots appeal and fiercely loyal customer base
Award-winning, high quality, innovative, healthy, and delicious products

Management Team / Advisory Board Bios

Nathan "Nate" Atkinson
President & CEO
A Wake Forest University and Mercer University School of Law graduate, Nate practiced law for over 15 years. Nate helped co-found Village Juice Co in 2014 and joined full-time in 2018 as the company’s Business Director and legal counsel.

Lonnie Atkinson
Creative Director and COO
A Savannah College of Art and Design graduate, Lonnie found her passion while working in health-focused restaurants. Her experience allowed her to witness the demand for healthy food. Village Juice Co. was formed in 2014 with Lonnie's expertise.

Clyde "CP" Harris
Business Operations and CFO
Upon graduation from Wake Forest University, CP worked for 20 years in the real estate industry, where he served as a partner and Executive Vice President. He co-founded Village Juice Co. in 2014 and joined full time as Finance Director in 2018.

Patrick Turner
Head of Technology
Patrick identifies technology that enables a superior VJC experience. Patrick implements best-in-class technology practices, allowing VJC to scale on a national level with the same attention to technology and consistency across locations.

Cindy Bay-Wall
Franchising & Operations Advisor
25 years in restaurant operations/franchising serving as VP of Operations, Training, and Franchising for McDonald’s Corporation in the Great Southern Region and at Krispy Kreme as Senior VP of North American Franchise Operations and Real Estate.

Adrienne Steele
Food Safety & Production Standards Advisor
Adrienne is a seasoned veteran in the food and beverage industry, serving as consultant for some of the industry’s largest brands. Adrienne advises Village Juice Company on regulatory compliance and food safety and helps with R&D efforts.

Natalie Jensen-Noll
Business Operations & Finance Advisor
A current mentor and board member for Winston Starts, Natalie has advised Fortune 500 companies in a variety of industries and brings her experience to VJC to advise in areas of finance and business operations.

Daniel Green
Operations & Financial Analytics Advisor
Dan has over 20 years of experience directing areas of marketing, finance, and concept analysis and strategic planning in the retail/hospitality industry with brands such as Sodexo, Krispy Kreme, and Red Robin.

Hal Eason
Business Finance & Investment Advisor
Hal advises Village Juice Co. as part of the Winston Starts incubator program assisting with company development and scalability for national growth and success. Hal holds an MBA from Harvard University in Finance and Entrepreneurship.

Deal Notes

Discount: 10%

Amount Raised : $191,415
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Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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