Surya Spa

Surya Spa

A natural & luxury Ayurvedic skincare & wellness brand, expanding nationally

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Security Type
Crowd SAFE
Categories
Service Businesses
Min Investment
$150
Location
Santa Monica, CA
Offering Date
December 21, 2020
Expected Close Date
May 01, 2021
Target Raise
$25.00K-$1.07M
Deal Notes

Discount: 20%

Company Description

Vision With an elegant restoration of Ayurveda, Surya is bringing a world of good to a world in needIn a post-Covid world yearning for sincere wellness, Surya can fill that sizeable void with natural and restorative skincare products, transformative treatments, and scaleable programs and home care. But Surya's mission aims far beyond nourishing, natural, luxury skincare. By simplifying and modernizing Ayurveda, by mainstreaming legitimate alternative wellness, Surya aims to improve the well-being of as many people as possible -- and in a fashion that will continue long after the anticipated M&A or related exit strategy of Surya. Even generationally after.  Surya has brought the benefits of modern Ayurveda to many thousands of people, and plans to soon make that tens of thousands, and with successful execution, hundreds of thousands of people, and more. Over the last decades, the business of yoga has already accomplished exponential growth into a many billion-dollar market. Based on studies and trends, Ayurveda appears to be on a similar growth path. And we believe that Surya is already on top of that rising wave.

Key Deal Facts

Social & Digital-First luxury Ayurvedic Brand, positioned to lead market
Clients Include Gwyneth Paltrow, Kim K, Usher, Katy Perry, Chris Pine
New partnerships With Proper Hotels, Goldman Sachs, & Case Agency
Flagship Locations designed By Kelly Wearstler, opening across the U.S.
High-end boutique with $1.2M sales & $2.2M investment, expanding globally
Product range & single SKUs prepared for Q1 2021 national distribution
PR placements include Vogue, Vanity Fair, NYT, In Style, Allure, Pure Wow

Management Team / Advisory Board Bios

Martha Soffer
Founder, Ayurvedic Expert
Martha is a force in restoring Ayurveda to its most authentic and effective roots, and the leader in reintroducing Ayurveda as a practical and modern system of wellness, longevity, and vitality.

Roger Soffer
Founder, CEO
Roger, with three decades in film and television production, and projects that have collectively grossed over $500M, leads the team in partnerships, positioning, programming, and business expansion.

David Nikzad
Founder, Serial Entrepreneur
David is an entrepreneur/investor who, as the founder of the holding company Orthogonal Thinker, incubated a portfolio of 28 successful companies. He was the first check in companies such as Betterment and Wefunder.

Rolande Rose
Head of Products
Recently Senior V.P. of Global Marketing For Laura Mercier, and previously, Estée Lauder, and a recognized leader in scaling luxury goods and cosmetic companies.

Sumantra Sengupta
Financial Advisor
Acclaimed international expert in growth, operations, M&A, P&L, and Supply Chain Management, Channel Optimization, Global Delivery, and Digital Transformation.

Vivienne Garcia-Tunon
Head of Spa Development
Has opened 43 premiere spas, including those at Mandarin Oriental Hotel Group, The Peninsula Hotel Group, various Four Seasons, most recently, The Well in NYC and Connecticut.

Travis Stratford
Branding Partner
A founder of Case Agency, designing transformative experiences and digital activations for beauty/lifestyle/wellness brands, including Clinique, LVMH, OUAI, Estée Lauder, and Summer Fridays.

Mark Hiraide
Offsite General Counsel
Former Branch Chief at the SEC, Mark excels in corporate and securities law, representing start-ups to middle-market companies and the bankers, VCs, and investment advisers who help them secure capital.

Gina Maria Jacoby
Head of B2B Sales
Gina Jacoby-Clements builds industry-leading revenue and growth for clean beauty and wellness brands based on strong relationships with industry-leading buyers, retailers, hotels and spas.

Deal Notes

Discount: 20%

Amount Raised : $117,161
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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