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Security Type
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Debt/Note
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Categories
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Other
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Min Investment
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$100
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Location
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Salt Lake City, UT
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Offering Date
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February 17, 2021
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Expected Close Date
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April 30, 2021
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Target Raise
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$25.00K-$1.07M
Company Description
Vision 10+ Products in the pipelineWe will continue to do what we do best – create long-lasting, richly pigmented, sustainable and ethical beauty products. We currently have a pipeline of 4 new highly replenishable skus for 2021+ more beyond- including the first fully recyclable mascara. We are well on our way to being the most expansive+ effective clean beauty brand on the market. We plan to form strategically aligned brand partnerships through community and sampling to gain customer acquisition, brand awareness + loyalty. We will utilize investments to broaden our exposure in key markets to reach more customers through targeted omni-channel efforts. With your help, we will establish Aether Beauty as the leading global brand for clean and sustainable beauty.
Key Deal Facts
$2M+ in net sales since launch, expected to grow to +$10M by 2023
Sold 80K units since launching the brand in 2018, 225k by the end of 2021
DTC is up 168% for 2020, is over 35% of our sales, 34% repeat client rate
Available at Sephora, Credo Beauty, Neiman Marcus, Douglas, Free People
Highest rated clean makeup with 2,000+ 5-star reviews across all retailers
Winner of over 9 awards including Allure's Best of Beauty 2020
Management Team / Advisory Board Bios
Tiila Abbitt
Founder
Product Development + Sustainability Guru. Conscious Consumer Leader + Beauty Industry Change Maker
Suzanne Bell
Operations Manager
Catalina Mellado
Wholesale Account Manager
Alexanderia Bidar
Digital Marketing
Kendra Springer
Artistry Educator
Ava Wallace
Customer Service
Lauren Lorenz
Public Relations
Donna Lopez
Digital Marketing + Brand Development Consultant
