Sugar Wood

NYC's Naughtiest Dessert Shop

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Security Type
Crowd SAFE
Min Investment
Offering Date
January 19, 2024
Expected Close Date
April 20, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

In this post-pandemic world, consumers are seeking


A Magnum Party Box - with thirteen Woodys or Kittys plus four signature sauces for drizzling - delivered anywhere in the US.
Limited (100 left of 100)

Key Deal Facts

Over $600K in revenue in first 18 months of operations
55k+ followers and over 20 million video views on Instagram & TikTok
High margins of core products: Woody Waffle (87.6%) & Kitty Waffle (90.2%)
Featured in NY Post, Out Magazine, Elvis Duran & Watch What Happens Live
Hot Industries: Bachelorette ($17B annually) & In-person experiences
2x founder adept at marketing & brand building; Previous exit in 2018
Comprehensive plan for nationwide growth: e-commerce & franchise model

Management Team / Advisory Board Bios

Austin Allan
Seasoned Marketer, Brand Builder and Entrepreneur.

Michelle Muller
Customer Experience, Co-Founder & CXO of Little Spoon
Amount Raised : $50,500
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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