Happybond

In 2018, Anja created ‘Happy Again Pet’ in Berlin and Venice to commercialize a breakthrough collagen+ formula that builds, maintains and repairs mammalian joint & hip cartilage. Her inspiration was to help Tony, her beloved bulldog, to overcome arthritis and skateboard again. Within weeks of taking the supplement, Tony, was pain-free and back riding his skateboard.

3x growth from Q1 2020 to Q3 2020
You love dogs!
Partners with Cesar Millan and Halle Berry
HappyBond’s joint formula is proven to activate collagen biosynthesis and reduce joint inflammation
Patent pending dog nutrition supplement developed by CEO who is a biotech scientist
40% of customers are subscribers
Expanding product line from Essential Nutrients to food, accessories and treats

$100,000

• 40% towards marketing (paid media)
• 40% to inventory
• 13.5% to Salaries and Wages
• 6.5% to Wefunder fees

$1,000,000

• 40% towards marketing (paid media)
• 30% to inventory
• 23.5% to Salaries and Wages
• 6.5% to Wefunder fees

Anja Skodda
Founder / CEO
Biotech Scientist
I wanted to help my dog and the results helped many others. I felt it a necessity to disrupt a market that uses old science and in transparent products.

Sean Hunt
COO
Over 20 years experience in CPG and retail

Henry Arlander
Business Development
Henry had an exit with his own start up and comes from the prestige boutique agency7 Pereira & O'Dell as Managing Director & Head of Innovation.

Bret Leece
CMO
Bret was the Global head of Data and Innovation at Havas Media and has extensive expertise in scaling paid Media.

Scott Lazerson Media and PR
Scott Lazerson is a connector. Scott repeatedly demonstrates that he is a catalyst for innovation and breakthrough. Served as Executive producer of the Larry King Show.

Victoria Mehran CFO
Investment associate at Expert Dojo

Lauren Gilleland
Designer
Creating our amazing new Packaging