Hele Fitness

Hele Fitness

A Transformative Health and Fitness Brand- helping people live better!

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Security Type
Membership Units
Categories
Sports & Fitness
Min Investment
$100
Location
Kaneohe, HI
Offering Date
March 12, 2021
Expected Close Date
April 30, 2021
Target Raise
$500.01K-$1.07M
Deal Notes

Price per Share: $14.85

Valuation
$14,850,000

Key Deal Facts

Over 400% Revenue Growth with $3.3M in Sales for 2020.
'At Home Fitness' is a global shift in consumer sentiment.
A fast growing market expected to hit $25B by 2025.
Unique business model built on a value system with cultural identity.
Founding Team comprised of former college/pro athletes, coaches, and fitness professionals.

Use of Proceeds

$500,015

  • 92.5% - Technology development (coaching and development platform for B2B and B2C clients)
  • 7.5% -- Wefunder fee

$1,069,987

  • 25% - Technology development (coaching and development platform for B2B and B2C clients)
  • 32.5% - Expanding into new geographies through affiliate partnerships
  • 25% - Employee salaries
  • 10% - Content creation
  • 7.5% -- Wefunder fee

Management Team / Advisory Board Bios

Brook Emanuel
Co-Founder & Strategist
Entrepreneur and executive with over 11 years experience in the tech and finance sectors.

Gus Mello
Co-Founder & CEO
International entrepreneur with experience in building brands in emerging markets. Long time fitness coach and former Co-Owner and Head Coach of CrossFit Union and No Limits Boootcamp.

Marcus Keoni Souza
Co-Founder & COO
15 years of experience in the health and fitness industry. Carries multiple certifications in fitness and nutrition. Owned and managed multiple gyms over the course of a decade. Prev. Founder and Head Coach at Kuleana Fitness.

Dara Tawarahara
Partner & VP Sales
Ten years of experience in Sport Pedagogy. Physical Education Teacher of the year in the State of Hawaii. Co-Owner and Manager of Kuleana Fitness. Leads the Sales and Marketing efforts.

Deal Notes

Price per Share: $14.85

Amount Raised : $0
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Security Description

Membership Units represent ownership rights in a Limited Liability Company, indicated by the right to receive cash or unit distributions, declared by the Manager(s) of the LLC, and having voting rights in the governance of the Company.

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