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Security Type
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SAFE
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Min Investment
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$100
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Offering Date
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March 09, 2021
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Expected Close Date
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April 30, 2022
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Target Raise
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$50.00K-$1.07M
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Deal Notes
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Price Per Share: $1.00
Company Description
We've created The Kyndex. You can think of The Kyndex as a credit score for influencers. The score itself is a modeled number based on a variety of factors. It is most heavily weighted by the authenticity of the influencer's audience and how well their advertising content performs. Beyond the score itself, we look to provide an anonymized view of the audience's demographics, location, and interest. Ensuring brands have the data they need to do proper due diligence of the influencer before they hire them for a campaign.
Key Deal Facts
Backed By 500startups & Gaingels who have already invested 200K
Market Opportunity is projected to 23B in 2025
More than 3X Year-over-Year growth between 2019 and 2020
Our scored Influencers already have an extended Audience reach of more than 2Billion people. And we grow daily
Fully Approved for Graph API access with Top Social Platforms
Post-Revenue with paying clients like Pillpack, California Olive Ranch, and Pluto Pillow
The founding team are experienced executives and have a background in the data marketing industry
Diverse Founders- Female, LGBTQ and Asian-American
Use of Proceeds
$50,000
- 80% toward Research and Development of the product, 12.5% toward Business Development. 7.5% Wefunder Fees.
$1,070,000
- 65% toward Research and Development of the product, 27.5% toward Business Development. 7.5% Wefunder fees
Management Team / Advisory Board Bios
Kelly McDonald, CEO and Co-Founder
Expert in Sales, Operations and Market Networks •SeniorVP, Revenue, Operations & People, RealtyShares • VP of Sales and Operations at Movoto. • VP of Sales, Operations & Data at RME360- A data marketing firm in direct mail and digital space.
Fakefluencers are not just harming the advertisers who've trusted them by mistake. It's estimated that more than 84% of Influencers are women. We view them as small business owners. Fakefluencers are just as harmful to these influencers as they are to brands. We're passionate about helping business owners of all sizes by arming them with data.
Jin Yu, CTO and Co-Founder
Expert in big data, AI, and large scale distributed infrastructures with five patents • Serial Entrepreneur 3X Founder, One Exit. • CTO at AsiaInfo Data • VP Engineering and Chief Architect at OpenX- World's second-largest ad exchange.
