Test the Waters


SelfDecode aims to provide an integrated AI platform that provides personalized health recommendations based on a combination of your DNA, labs, microbiome, and environmental factors.

SelfDecode was founded in 2016 and already offers users advanced reports which utilize artificial intelligence to provide targeted supplement, diet and lifestyle recommendations based on a person’s DNA. The platform also provides a lab analysis and tracker tool that gives personalized health recommendations designed to help users get their lab markers in the optimal range.

Min investment
Days Left
Los Angeles, CA

CrowdLustro Research Report

Security Type
Not Specified
March 30, 2021
June 28, 2021


Joseph Cohen, Founder, CEO
8+ years of professional executive experience in the health and biotech industry. Internationally recognized speaker and biohacker.
Growing up, I suffered from inflammation, brain fog, fatigue, digestive problems, anxiety, depression, & other issues that caused me to rack up medical bills. Finally, I started studying my genes and found solutions that actually worked to get rid of my health issues. I knew if personalized healthcare could work for me, it could work for others.

Puya Yazdi, Chief Scientific Officer
MD from USC, Resident Physician (Pathology) – Stanford University. Physician scientist with 15+ years of proven success in life sciences R&D, IP acquisition & science publications. Expertise in genomics, bioinformatics, biotech & nutraceuticals.

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Key Deal Facts

Purpose: Provide consumers with a data-driven health software that provides better, more personalized recommendations.
Recurring Revenue: Predictable revenue stream from subscription sales model - $247 Lifetime Value of a Customer (LTV).
Large Margins & Scalable: High Avg Order Value of $179 - Low Cost of Goods Sold of ~$36 = $143 Gross Profit/Customer.
Proven Growth: 360% revenue growth from Q4 of 2019 to 2020 ($174,000 to $627,000). ~2M in total revenue in 2020.
Growth Potential: Digital health market will be worth $639B by 2026 & medical apps market size is growing at 23%/yr.
Highly Rated: 4.7 Trustpilot score, 98% retention rate, 64 NPS (Net Promoter Score) in Q4 and trending up.
Professional Experience: Team of 44 is composed of highly skilled scientists, MDs, PhDs, NDs and software engineers.
Operational Excellence: Bootstrapped to multimillion dollar revenue with only small seed investments (totaling $450K).