Lion Dandelion Tea

The new superstar of functional beverages-LION Dandelion Tea. Special powers from regular flowers

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Security Type
Retail, Food & Bev, Healthcare & Medical, Marketing & Advertising
Min Investment
Brooklyn, NY
Offering Date
March 03, 2021
Expected Close Date
April 30, 2022
Target Raise
Security Price
Deal Notes

Price Per Share: $1.00

Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Our story starts the morning after a night’s celebrations when LION founder Ray DeRosa woke up to blurry vision. He had triggered a mother-to-son inherited eye disease called Leber’s Neuropathy where your vision slowly declines in just a few days. While there was no known cure in modern medicine, that didn’t stop Ray and his mother from finding one themselves. They turned to plants and home made remedies and sure enough a cure was found in the dandelion. This common, backyard weed opened the doors to a whole new world of potential.

Key Deal Facts

770% growth since Feb 2020
Acquired over 15,000 customers in 2020
22% repeat purchase rate making up 44% of our revenue
Dropped cost of acquisition by 40% in 4 months
Pivoted to direct to consumer and doubled our revenue in 2020.
Increased our gross margin to 60% in 2021
A delicious, tangible product with a fully built in customer base

Use of Proceeds


  • 55% towards production of LION Tea, 15% towards social media advertising, 22.5% towards salary for LION Team, 7.5% towards Wefunder fees.


  • 40% towards production of LION Tea, 20% towards social media advertising, 32.5% towards salary for LION Team, 7.5% towards Wefunder fees.

Management Team / Advisory Board Bios

Raymond DeRosa, Founder & CEO
Starting LION Tea.

Mollie Vogt-Welch, Creative Director

Emily Stubler, Marketing Advisor

Deal Notes

Price Per Share: $1.00

Amount Raised : $55,433
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Security Description

Debt is something, usually money, borrowed by one party from another. Debt is used by many corporations and individuals to make large purchases that they could not afford under normal circumstances. A debt arrangement gives the borrowing party permission to borrow money under the condition that it is to be paid back at a later date, usually with interest.

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