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Security Type
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Convertible Note
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Categories
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Media
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Min Investment
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$100
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Offering Date
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April 02, 2021
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Expected Close Date
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April 30, 2022
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Target Raise
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$200.00K-$1.07M
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Deal Notes
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Price Per Share: $1.00
Company Description
We believe PopViewers is the first community-driven platform that aims to bring power and analytics to the everyday media consumer. Our goal was to build an app that will guide the consumer in finding content that’s right for them while also creating a community around the media we take in. There’s just no entertainment social network! We want to democratize the voices of those who watch, consume, and pay for all of this entertainment and empower them to get into the boardroom and pull up a chair at that table.
Key Deal Facts
Over $1.4m raised from investors such as Joy Reid, Arthur Whitney, and Richard Evans.
Utilizing advanced analytics to help content providers maximize their development for users.
28,000 TV and ? movie productions viewed on the platform, with 33,000 swipes in just 3️⃣months.
A strong team from WebMD, Medscape, Bridgewater Capital, Hello Alfred, Axial, Bonobos, etc...
Upcoming strategic partnerships with ? NBCUniversal, Netflix, Hulu, and CNN.
10,800 pieces of content rated with the average time spent in-app being 4 minutes and 38 seconds.
PopViewers Canada just launched!
Use of Proceeds
$200,000
- 10% on building the Android version, 40% on user acquisition, 42.5% building the data analytics platform (collection, storing, parsing, securing), 7.5% Wefunder intermediary fee.
$1,070,000
- 10% on retaining CMO, 40% on user acquisition, 2.5% on building the Android version, 30% building the data analytics platform (collection, storing, parsing, securing), 10% on new features roll out, 7.5% Wefunder intermediary fee.
Management Team / Advisory Board Bios
Chris Witherspoon, CEO & Founder
A successful entertainment journalist, a proud gay person of color, and a media consumer himself. Having served as an entertainment correspondent for CNN, Fandango, and Entertainment Editor for theGrio.
Ben Greenberg, Chief Product Officer
Former Vice President of Product and User Experience for WebMD and Medscape.
Howie Altman, Chief Technology Officer
20 years experience across multiple industries and company stages: Bridgewater Capital, Hello Alfred, Axial, Bonobos, and TravelClick.
