GroGuru provides a software as a service for strategic irrigation management - assisting farmers in sustainable crop monitoring that saves them water, resources, and of course, extra work. Deploying over 2,500 soil sensors across over 20 crop types in the United States, GroGuru acheived approximately $620 thousand in revenue in 2020 alone - a huge success in a very difficult economic environment.

Min investment
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San Diego, CA

CrowdLustro Research Report

Security Type
Preferred Stock
Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.
April 05, 2021
October 06, 2021
Deal Structure

Price per Share $0.11


Patrick Henry
President & CEO
Mr. Henry is a senior executive and serial entrepreneur that has run four different startup companies with multiple exits. His articles about various aspect of entrepreneurship and building businesses can be found in Inc. Magazine, FastCompany, Tech.Co, Entrepreneur, The Huffington Post, and other publications. He has been featured on CNBC, Bloomberg Television, and in Forbes. 

Farooq Anjum
CTO and VP of Engineering
Dr. Anjum has over 20 years of experience in building and delivering complex systems. His expertise is in the areas of wireless technologies, IOT, machine learning and cyber security.

Jeff Campbell
Chief Scientist
Dr. Campbell has been a scientist, researcher, and inventor for over 25 years in the field of soil monitoring, soil data interpretation, and below ground telemetry. He has extensive experience in both sensor design, telemetry systems, and interpreting soil data in both a lab and field setting and is an expert in the design of low power sensors for soil monitoring and is considered one of the world’s leading expert in soil sensor technologies.

Vince Ferrante
VP Sales
Mr. Ferrante has over 20 years experience selling complex system solutions products in the consumer electronics, computing and communications segments of the technology industry. He has worked for OEMs, manufacturer’s representatives and distributors. He also owned his own rep company, Martek, that he sold to Ewing Foley, a larger rep company.

David Sloane
Chief Agronomist
Dr. Sloane is an expert in irrigation agronomy with broad experience in a wide range of crops including row crops, tree, vine and specialty crops. He has worked in irrigation agronomy for over 20 years, including 10 years in the United States.

Edward Roark Moore
Member of the Board of Directors
As a Board member, Edward provides guidance to the CEO. He spends 2 hours per week in this capacity. His primary occupation is being the CEO of EvoNexus.

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Key Deal Facts

The global agriculture industry generates $2.4 trillion annually
Optimal irrigation is required to maximize crop yield, and save water and other scarce resources in a sustainable way
We believe to be pioneers of a permanently installed soil monitoring system using top-of-the-line technology