Test the Waters


This is your opportunity to participate in the upside of a rapidly growing, black-owned, women-led, beauty conglomerate. I’m Kim, the CEO & Co-Founder of CurlMix, and this is my husband and Co-Founder, Tim. Together, we lead CurlMix in making simple beauty rituals, with a focus on clean beauty for curly hair.

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Chicago, IL

CrowdLustro Research Report

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Consumer Goods
April 07, 2021
July 06, 2021


Kimberly Lewis, Co-founder & CEO
Forbes 30 Under 30. Turned down $400K investment on Shark Tank.
We believe we have the advantage of launching brands in overlooked segments of the market. So far with curly hair (CurlMix.com) and 4C hair (4CONLY.com). We plan to expand beyond hair with the other brands.

Timothy Lewis, Co-founder & COO
Forbes 30 Under 30. Won $100K on "Who Wants To Be A Millionaire", and invested it into CurlMix.

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Key Deal Facts

$6M gross revenue in 2020; $5M gross in 2019; $1M in 2018 all online
Natural hair and skincare company
Investors include Jeff Weiner (Former LinkedIn CEO) and Arlan Hamilton (Backstage Capital)
110,000+ Customers; LTV of $111; Current CAC $17
Women of color spend 4X more on beauty, 9X more on hair care; But 69% say they feel underserved
Featured on Shark Tank; Oprah's Favorite Things; 600,000+ emails and SMS
In-house manufacturing and R&D; 100+ formulations
Investment is in CurlMix and 4C ONLY, both owned by Listener Brands (Parent Company)