Community & Lifestyle
April 09, 2021
Expected Close Date
October 06, 2021
Price Per Share: $31.80
LEVELS is a vertically integrated social network that combines many of the successful features used by internet platforms during the last 20 years into one.
$500+ (Tier 1 perk) Demi Level, $500 Advertising Credit
$1,350 (Tier 2 perk) Imperial Level, $1500 Advertising Credit
$5,000+ (Tier 3 perk) Magnum Level, $6,250 Advertising Credit
$10,000+ (Tier 4) Jeroboam Level, $15,000 Advertising Credit
$25,000+ (Tier 5) Methusalem Level, Exemplary Perk: Managed Access in High-End Restaurants world wide, $40,000 Advertising Credit
$50,000+ (Tier 6) Methusalem Level, $100k Advertising Credit
$100,000+ (Co-Founder status) Salmanazar Level $250k Advertising Credit, $100 Metal LEVELS Personalized Profile Card Rose-colored for Women (if desired), Black for Men (if desired)
Key Deal Facts
A working & adopted product: Starting a vertically integrated venture requires great skill and even greater financial resources with a high risk of never completing a product. After raising & investing $12M in research & development, LEVELS created its platform on iOS, Android & Web and grew from around 800 early adopters in 01/20 to nearly 40,000 users by 01/21, with clusters building in global metropolises. During market trails users completed transactions in excesses of $2M using the proprietary wait-less LEVELS payment method.
Little competition, well defined markets: LEVELS is great in segmenting large markets into manageable chunks: The platform can grow efficiently, city by city while gaining critical mass regionally, avoiding having to fight for a market share of entire countries at a time and the team is working on taking over the small restaurant advertising market with very little competition in online marketing, which will allow LEVELS to attack the much bigger market of all offline businesses subsequently.
The founders have a strong incentive of meeting their projections: The two LEVELS co-founders have a stock incentive plan where they will lose more than 15% of their shares each time, if LEVELS does not achieve the following milestones: (1) 500k monthly active users 9 months after completing series A. (2) $3M daily transactional revenue 12 months thereafter, (3) $1M per day in advertising or subscription revenue sales another 6 months later.
Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.
Management Team / Advisory Board Bios
Jonas Frey, CEO and President
Co-founded and developed a webmaster community with 150,000 users as a teenager in the early 2000's, started his career as a Software Developer for the HP spin-off Agilent Technologies and ran a b2b process automation company that created its own business intelligence development suite.
Maxmilian Behn, CIO
Salesforce Evangelist. If Max didn't define a process within the LEVELS organization it doesn't exist. Worked for Deutsche Bank, managed a professional racing team for 3 years, brings strong project management and process structuring experience to LEVELS.
Marco Hochmuth, Lead Developer