Sun & Swell

An online, plastic-free health food store.

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Security Type
Consumer Goods & Products, Social Impact, Other, Food & Beverage, Retail
Min Investment
Santa Barbara, CA
Offering Date
March 12, 2021
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Deal Notes

Price Per Share: $1.00

Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

We've created a new type of grocery store where you can shop online for healthy, organic foods in plastic-free packaging at more accessible price points than traditional health food store


Invest $500+ $20 Gift Card
Invest $1,000+$40 Gift Card
Invest $5,000+Private Virtual Event with Founders + $60 Gift Card
Invest $10,000+"Day in Santa Barbara" (in-person, COVID friendly event) + $100 Gift Card

Key Deal Facts

Grew online market to $500K+ annual run rate in less than 12 months
First to sell groceries in compostable packaging; proprietary 'send-back' program for used bags
Award winning: won leading food industry award (NEXTY) for sustainability
The first ever online, plastic-free health food store
Founder is a Tory Burch Fellow, Harvard MBA, & winner of PepsiCo's Woman Made pitch contest
Investors & Advisors from industry leaders like Laird Superfood, HUMM Kombucha, P&G & North Face
Mission Driven: Certified B-Corp, 1% for the Planet, industry leader in sustainable packaging
Huge opportunity to grow and make an impact: grocery industry is $650B market

Use of Proceeds


  • 25% Product development (expanding our product assortment) 25% Working Capital (larger ingredient buys to bring costs down) 25% Team (part-time help with marketing/sales and ops) 18.5% Marketing/Growth (digital advertising, website improvements) 6.5% Wefunder Fees


  • 30% Marketing/Growth (digital advertising, website upgrades, PR, brand partnerships, brand and packaging refresh) 25% Product development (expanding product assortment) 25% Team (full-time employees to help with marketing/sales, ops, and product development)  13.5% Working Capital (larger raw materials buys to bring costs down) 6.5% Wefunder Fees

Management Team / Advisory Board Bios

Kate Flynn, Cofounder & CEO
Harvard MBA, Tory Burch Fellow, PepsiCo WomanMade pitch winner 10+ years in CPG/Retail brand and growth strategy

Bryan Flynn, Cofounder & COO
Loyola Marymount MBA. Taken companies from startup to $10M ARR. 2 x Boston Marathon Qualifier & Participant.

Deal Notes

Price Per Share: $1.00

Amount Raised : $247,638
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Security Description

Equity is a stock or any other security representing a direct ownership interest.

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