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Security Type
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SAFE
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Categories
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Food & Bev
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Min Investment
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$100
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Offering Date
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May 15, 2021
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Expected Close Date
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April 20, 2022
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Target Raise
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$250.00K-$500.00K
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Deal Notes
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Price per share: $1.00
Company Description
FoodieKid is a baby and toddler food brand with a highly differentiated product offering. Our first line, Simple Starters provides meal packets of organic, prepped and flash-frozen ingredients that are nutritiously balanced and recipe ready. Parents choose the texture and flavor, eliminating the 'staging' that comes with baby food.
Key Deal Facts
First to market packages frozen baby food 'meal kit'
Revenue in 2020 was 2x previous year
Launched in NYC; sold out in CT, NJ, DC, PA,DE via flagship e-tailer Fresh Direct &35 retail locations
Organic product with 4x LTV of traditional baby food-can be used for an infant, toddler or a child
Launching in 70 stores in Q2 2021 in CT and MA
Accepted into UNFI NEXT program for emerging brands in March 2020
Established industry relationships and scalable infrastructure to grow and scale Simple Starters
Management Team / Advisory Board Bios
Christine Topalin, CEO & Founder
Food CPG Executive, former Senior Director of Commercial Business Development at Verizon Media, Director of Sales and Business Development at NYTimes, BS in Marketing and Management at NYU. Foodie. Passionate cook. Mom of 2.
Nicole Silber, Pediatric Nurse
10+ yrs as an RD and Clinical Nutritionist Private Practice + NY Presbyterian/Columbia and NYU Langone. Health & Wellness Foodie. Mom of 2
Jessica Mailloux Kelly, Head of Marketing
15+ yrs of CPG and Digital Marketing BBDO, Discovery, Urban Sitter. Foodie. Mom of 4