Genesis Café

The Speak Easy has a well-established brand and membership base. It also leverages its location on the Monon Trail to take advantage of the pedestrian highway of foot traffic south of Broad Ripple. Genesis Cafe plans on capitalizing on this through setting up a cafe that will not only sell coffee to visitors but also operate the point of sales system where people can purchase day passes to acquire access to the collaborative workspace.

Will also act as a secondary community manager, leveraging The Speak Easy’s highly networked members to facilitate relationships amongst members and new customers.Will convert the Day Pass from a loss-leader for The Speak Easy, into a high-margin item.Will cater events, as hired, that will be held within The Speak Easy event space.

• One time purchases (Equipment): $16,000
• Overhead Expenses For 3 Months: $12,200
• Mainvest Compensation: $1,800

Hascall Shaffer II, Founder - CEO
Hascall, a Navy Veteran, began his entrepreneurial journey four years ago when he risked his stable, 8 year career in aviation to follow his passion. This journey began at The Speak Easy, where he surrounded himself with entrepreneurs by managing a co working space. Through a relationship with a local coffee roaster, he began to delve into the world of coffee, realizing the potential a coffee shop could have to affect change and cultivate community. Hascall took the last two years to learn about roasting coffee, effectively marketing a coffee roaster, and crafting his skills as a barista. The past four years have culminated to this point- starting his own social enterprise coffee shop.