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Security Type
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CAFES
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Categories
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Financial Services, Consumer Goods & Products, Retail, Sustainability
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Min Investment
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$100
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Expected Close Date
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April 30, 2025
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Target Raise
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$200.00K-$1.24M
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Security Price
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$1
- Number of Employees
- 12
- Cash
- $14,703
- Revenue
- $1,917,945
- Short Term Debt
- $2,512,627
- Cost of Goods
- $912,366
- Long Term Debt
- $714,605
- Net Income
- $-2,791,406
Key Deal Facts
$12.2M lifetime revenue
500,000 customers across all 48 contiguous states.
Current B2B Clients include Apple, Airbnb, LinkedIn, Oracle, and many more.
Channel provider for Petco's entire Pet-Friendly plant category.
Founders are YC S16, and experienced in building horticulture and e-Commerce brands.
Gross revenue doubling YoY; 113% CAGR
Americans spend $56B annually on plants — an increase of 50% over the last 3 years.
2022 - 3.4 LTC/CAC, $93.9 AOV
Management Team / Advisory Board Bios
Colin Barceloux CEO3X Founder, YC Alum, Stanford GSB, StartX Mentor., Brian BatesBiz DevelopmentSales leader with a proven track record for high growth, through scalable, repeatable processes to scale., Anurag Grover EngineeringSenior Engineer with 15+ years of programming and startup experience., John Arathoon OperationsOver 15 years of operations experience at startups with logistics & warehouse management skills., Jean-Michel BoujonMarketingDynamic and professional Senior Marketing Executive with over 16 years of experience developing and implementing complex Internet marketing plans., Create an account to start your community roundLogin to WefunderDon’t have an account? SignupContinue with GoogleContinue with FacebookContinue with AppleorEmailEmailPassword6 of more characters!PasswordLoginForgot password?
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ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.