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Security Type
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CAFES
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Categories
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Other, Retail, Consumer Goods & Products, Community & Lifestyle, Financial Services
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Min Investment
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$250
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Expected Close Date
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April 30, 2025
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Target Raise
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$50.00K-$1.24M
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No. Investors
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621
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Security Price
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$1
- Number of Employees
- 9
- Cash
- $8,918
- Revenue
- $4,883,874
- Short Term Debt
- $1,530,382
- Cost of Goods
- $4,194,496
- Long Term Debt
- $164,032
- Net Income
- $-3,155,606
Key Deal Facts
Female/minority-led, international and award-winning haircare brand.
Earned $1M within first 12 Months of launch with ZERO marketing spend.
$23.5M Lifetime Revenue.
240K D2C Customer Base (# excludes B2B customer base).
Sold in Prestige Retail: 1,356 Ulta Beauty Doors; 500+ Ulta Beauty @ Target Doors; 112 Sephora Doors
Ulta Beauty: Best selling prestige hair brand by category, following initial launch.
Ulta Beauty @ Target: Sales performance often exceeds plan by double digit-growth monthly.
Sephora: Exceeded launch + sales plans during USA launch [2022] + Canadian Launch [2023].
Management Team / Advisory Board Bios
Whitney White Co-Founder | CEOOver 2.5 million organic followers across social media | Featured as a notable game-changer in Netflix's "The Black Beauty Effect Docuseries" [Ep.3; The Crown Effect], Taffeta White Co-Founder | COO5+ years Business Process Outsourcing experience | 10+ years Business Management, Consulting, and Law experience
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ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.