-
Security Type
-
CAFES
-
Categories
-
Other, Food & Beverage, Retail, Consumer Goods & Products
-
Min Investment
-
$250
-
Expected Close Date
-
April 29, 2024
-
Target Raise
-
$50.00K-$124.00K
-
Security Price
-
$1
- Number of Employees
- 0
- Cash
- $112,662
- Revenue
- $63,925
- Short Term Debt
- $12,032
- Cost of Goods
- $37,464
- Long Term Debt
- $124,448
- Net Income
- $-83,510
Key Deal Facts
Distribution growth from 2022 to 2023 of nearly 500%
Madly Hadley's revenue grew 364% in 2023
Margins over 55% in 2023 (typical CPG margin is 45%) margins will continue to grow as we scale
Nationally Sold in 2 Largest Natural Chains in the US: Whole Foods and Sprouts
Certified Organic, Kosher Certified, Vegan, Soy Free, and No Gluten Added
Created by a Professional Plant-Based Chef, Madly Hadley is a Certified Women Owned Company
Plant-based meat and dairy alternatives growing 15% yearly
Launched our newest innovation, plant-based cashew parmesan, in October 2023 in 330 WFM stores
Management Team / Advisory Board Bios
Fast Growth
Revenue growing 2X/yr for at least prior 6 months, Madelyn Hadley Founder and CEOWorked under marketing manager at Whole Foods Market La Jolla location. Was the COO of a plant-based meal prep company in San Diego. Plant-based private chef since 2015., Ian Macdonald CFOCertified Public Accountant, Tax Analyst at Intuit, Senior Accountant at Hara CPA, Megan Leifson Quality Assurance and Production Manager30 years QA experience in Food Safety
-Global Food Safety, HAACP Certified, Karina MazonHead of BrandingLead Graphic Designer, Branding Manager
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.