Madly Hadley

Premium and Organic Plant-Based Snacks and Toppings

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Security Type
Other, Food & Beverage, Retail, Consumer Goods & Products
Min Investment
San Diego, CA
Expected Close Date
April 29, 2024
Target Raise
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Distribution growth from 2022 to 2023 of nearly 500%
Madly Hadley's revenue grew 364% in 2023
Margins over 55% in 2023 (typical CPG margin is 45%) margins will continue to grow as we scale
Nationally Sold in 2 Largest Natural Chains in the US: Whole Foods and Sprouts
Certified Organic, Kosher Certified, Vegan, Soy Free, and No Gluten Added
Created by a Professional Plant-Based Chef, Madly Hadley is a Certified Women Owned Company
Plant-based meat and dairy alternatives growing 15% yearly
Launched our newest innovation, plant-based cashew parmesan, in October 2023 in 330 WFM stores

Management Team / Advisory Board Bios

Fast Growth
Revenue growing 2X/yr for at least prior 6 months, Madelyn Hadley Founder and CEOWorked under marketing manager at Whole Foods Market La Jolla location. Was the COO of a plant-based meal prep company in San Diego. Plant-based private chef since 2015., Ian Macdonald CFOCertified Public Accountant, Tax Analyst at Intuit, Senior Accountant at Hara CPA, Megan Leifson Quality Assurance and Production Manager30 years QA experience in Food Safety
-Global Food Safety, HAACP Certified, Karina MazonHead of BrandingLead Graphic Designer, Branding Manager
Amount Raised : $95,251
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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