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Security Type
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CAFES
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Categories
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Retail, Consumer Goods & Products
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Min Investment
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$100
Key Deal Facts
Proven traction with over 1.3 million cookies sold and ~$1M in sales since inception
Launching into 1k+ doors nationwide including Whole Foods, Sprouts, Hungryroot, Costco and many more
Infrastructure in place to reach 45% in gross margin by Q3 with $5.5M in contracted future sales
Functional differentiation: Cherished cookie taste with 40% less sugar (fruit), 3x protein & fiber
Taking on a massive, growing $12B cookie market with the $50B snacking market on the horizon
LGBTQ+ founding team with strong track record and team members with prior exits to key strategics
World-class investors and advisors including individuals from Siggi's, Oatly, J&J, Goldman, and more
Featured in Forbes, Nosh, Food Business News, and US Weekly
Management Team / Advisory Board Bios
Nicholas Naclerio Founder & CEONicholas is a visionary leader overseeing product dev, sales, and marketing.
As a pastry chef at Michelin Star Restaurants with extensive GM/Ops experience in Food & Bev, he is dedicated to creating delicious cherished snacks with nutrient-rich benefits., Ariel GlazerCOOAriel is a seasoned operations and finance professional with 12+ years in consumer. As co-founder and CEO of Kombrewcha, a hard kombucha brand, he built and sold to the world's largest bev company, ABInBev. Ariel is guiding Mmmly from startup to scale., Caroline Ponsi Head of Business DevelopmentCaroline is an experienced sales and marketing professional with 5 years' experience building startup consumer brands in the food & beverage category, and 3 years' experience supporting Fortune 500 clients at an experiential marketing agency., David Seconi CFODavid provides full-charge bookkeeping, accounting, fractional CFO strategy and transaction advisory services. David's background is in investment banking, private equity and as a full-time SaaS CFO.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.