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Security Type
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Other
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Categories
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Hospitality
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Min Investment
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$10
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Offering Date
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May 25, 2021
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Expected Close Date
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July 07, 2021
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Target Raise
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$25.00K-$250.00K
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Security Price
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$10
Company Description
Inspired by traditional Salvadoran wood-fire cooking and recipes, Popoca brings a taste of the beauty of El Salvador to Oakland, California. Popoca serves progressive Salvadoran food like pupusas and tamales that use the freshest ingredients and fresh-milled masa, cooked over a wood fire. Their mission is to find and preserve techniques from the past to bring Bay Area residents a new and authentic experience in Oakland.
Key Deal Facts
Starting in January 2020, Popoca began as a four times weekly popup restaurant within Classic Cars West, a boutique vintage car dealership located in Oakland's Uptown Arts District.
A small team of four, Popoca raised $50k earlier this year, which has helped them with all the legal fees and licensing needed to start the journey of moving into their own space.
Use of Proceeds
- (12%) $30,000 - Towards hearth for wood-fire cooking
- (34%) $85,000 - Towards hoods and air filtration systems
- (4%) $10,000 - Towards molino or corn mill for fresh-milled masa
- (27%) $67,500 - Towards kitchen equipment
- (17.9%) $44,750 - Towards furniture and tableware
- (1.6%) $4,000 - Towards lighting fixtures
- (3.5%) $8,750- Towards SMBX capital raise fees
Management Team / Advisory Board Bios
Anthony Salguero, Owner
Bay Area-born chef Anthony Salguero first fell in love with El Salvador while visiting his grandparents. On each trip back, he sought out old recipes and learned traditional wood-fire cooking techniques, connecting deeply with his roots and the food of El Salvador.