Republic Boot Co. (“Republic”) is a dynamic bootmaker based in Houston, Texas, and over the past five years, the company has quietly become one of the industry leaders in custom cowboy boots. Republic sets itself apart from the competition by uniquely branding itself within the luxury, hand-crafted custom boot segment of the market as well as offering its own high-end brand of boots, the 1836 Collection. All other companies in the market try to cater to one market or the other, but Republic’s unique strategy and positioning in the market have allowed it to expand into both markets..