Lilu, Inc

Smart tech products for more comfortable breastfeeding | female & minority founders

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Security Type
CAFES
Categories
Other, Healthcare & Medical, Consumer Goods & Products, Retail
Min Investment
$100
Location
New York, NY
Expected Close Date
April 29, 2024
Target Raise
$50.00K-$1.24M
No. Investors
89
Security Price
$1
Website
wearlilu.com
Number of Employees
3
Cash
$129,228
Revenue
$53,876
Short Term Debt
$8,443
Cost of Goods
$69,055
Long Term Debt
$1,269,899
Net Income
$-438,528

Key Deal Facts

Leading maternal health innovation with 2 product lines: Omni Breast Pump; MilkSense Bra + App
Patented massage for 55% more breast milk; ground breaking sensors for real time lactation insights
Validated through beta product: $250k+ in sales; 2.5k+ customers, loved by 300+ lactation experts
Raising $1.25M; $550k from investors, $700k in matching funds from National Science Foundation
Proven consumer demand through validation tests: Improved CAC by 15-20x compared to beta product
Founded by two MIT and Penn engineers | female, latinx, south asian, and minority founders
$3M raised from National Science Foundation, YCombinator, L'attitude, SOSV, AdAstra, LEL, and Quake
Breast pump market: $9B by 2030 (CAGR 8.75%); projected revenue: $100M+ in 7 years

Management Team / Advisory Board Bios

Adriana Vazquez Cofounder and Co-CEOTop 30 femtech healthcare influencer. NSF, Tory Burch Fellow. BS in Mathematics & CS, MIT. Master’s in Integrated Product Design, UPenn. Previously Technology Associate, Morgan Stanley. Software Engineer, BMW. 8+ years experience in women’s health., Sujay Suresh Cofounder and Co-CEOForbes 30U30 in Consumer Tech. NSF, YCombinator Fellow. Master’s in Electrical Engineering, UPenn. Previously co-founded Jyothi, a non-profit for survivors of sexual assault. Circuit Design, ATLAS Experiment & CERN. 8+ year experience in women’s health., Jesse PotashBusiness OperationsEx-founder | Previously led ops at Bungalow, enabling growth from $5mm to $250mm ARR. BBA in Finance and Economics, Baruch College. SVMP, Harvard Business School. Proven track record of managing XFN strategic initiatives + scaling tech ops., Ragini Kothari Lead Product EngineerMS in Biomedical Engineering, Columbia University. BS in General Engineering, Harvey Mudd College. Skilled in embedded systems and software development. Previously R&D Test & Reliability Intern at Willow Innovations., LiAn Delos ReyesSocial Media & Community Certified Breastfeeding Specialist. Founded Milksta, a lactation supplement brand. BA in Communication and Media Studies, Ateneo de Manila University.
7+ years experience in customer success. Previously Associate Producer at ABC Development Corporation., Menka PatelBusiness DevelopmentBA from Columbia University. Seasoned Business Development & Operations leader, passionate about developing a brands’ ecosystem. Previously
Senior Director - Business Development at Kate Spade, Investment Banker at Bank of America., Jennifer EnriquezR&D EngineerMS in Translational Medicine at City College of New York. Experience in medical device development with a specialization in breast health. Previously worked at Aanika Biosciences, Inc and Safe Toddles
Amount Raised : $79,716
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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