Vegan Mob (1)

Serving up the best vegan BBQ & soul food in the Bay Area

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Security Type
Sustainability, Food & Bev, Community & Lifestyle
Min Investment
Oakland, CA
Offering Date
June 18, 2021
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Toriano Gordon is a dedicated father and husband from San Francisco’s Fillmore District. After dedicating a decade of his life to helping at-risk and formerly incarcerated youth in the San Francisco Bay Area, he decided to pursue his lifelong passion of cooking. Toriano experienced a huge shift in his health and well-being after adopting a plant-based diet and started Vegan Mob as his way of sharing this with others. 

The Vegan Mob mission is to provide nutritious and healthy food with plant-based ingredients and to help surrounding communities by empowering them with food they love and enjoy, while also supporting a healthy life-style

Key Deal Facts

📈 Over $3M in revenue in 2020 despite COVID-19.
🔥Vegan industry growing rapidly - plant-based protein segment expected to double to $8B in 5 yrs.
🏘 Launched 2 new locations in San Francisco & San Jose in April 2021.
🗣 700 reviews on Yelp and 78k followers on social media.
🚀 Planning to open a 4th location in LA in 2022.
🤝 Exclusive partnership with Something Better Foods supplying plant-based proteins.
🏆Listed in 10 best vegan BBQ spots in the US in USA Today - also featured in Food & Wine, Eater, SF Chronicle, & more!

Management Team / Advisory Board Bios

Toriano Gordon, Founder & CEO
Dedicated a decade of his life to helping at-risk and formerly incarcerated youth in the SF Bay Area. Decided to pursue a lifelong passion of cooking after experiencing a huge shift in health and well-being after adopting a plant-based diet.

GW Chew, Chief Development Officer
Founder of Something Better Foods providing plant-based proteins sold under the brand name “Better Chew." Chef Chew's mission is to democratize the access to plant-based food for all people while changing lives for the better, one chew at a time.
Amount Raised : $673,942
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Security Description

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