Management Team / Advisory Board Bios
Luke Tipple, CEO
Luke is the founder of whipr. The idea came to him as he was working for Discovery Channel hosting Shark Week shows and he needed a fitness device to take on the road with him. Luke is a marine biologist and shark expert who transitioned into television hosting and then became the Executive Producer for several production companies. Whipr, Inc. is now his primary focus.
Daymond John, Advisory Board Member & Partner
Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry but a Shark on the 4-time Emmy Award-winning Shark Tank, a New York Times best-selling author, branding guru, and highly sought-after motivational speaker. Daymond is a Board Member and Advisor and not an employee of whipr.
Rich Froning Jr, Advisory Board Member & Partner
Rich Froning Jr. is an American professional CrossFit athlete known for his achievements in participating in the CrossFit Games. He became the first person to win the title of "Fittest Man on Earth" four times with his first-place finish in the 2011, 2012, 2013, and 2014 CrossFit Games. Rich is a Board Member and Partner and not an employee of whipr.
Adrian Lee, Director of Global Supply Chain
Adrian manages all aspects of production and product development for whipr. He is an industry leader in the consumer product goods industry with over 15 year’s experience. His knowledge in all aspects of global supply chain management, and working with various national retail chains have given him valuable insight into the overall industry. Adrian is a full-time employee of whipr.
Braxton is an experienced FP&A Analyst with a demonstrated history of working in the financial services and technology industries. He's also an avid CrossFit member and was originally a customer of whipr before joining the team. Braxton is a contractor and works 5-10 hours a week for whipr.
Margaret Fortner, Head of Growth
Margaret is an experienced growth manager and has over $100mm in lifetime performance and branding-focused marketing spends across Paid Search, Paid Social, Programmatic Display, Out of Home (OOH), and Digital Video. Margaret is a contractor and works 5-10 hours a week for whipr.
Scott Mautner, Legal Council
Scott is a transactional attorney and outsources general counsel specializing in technology, media, and telecom. Formation and governance of companies, risk management, and regulatory compliance. Mergers and acquisitions. Scott is on-call counsel for Whipr.
Jeroen Molinger, Medical applications advisor
Jeroen is program director of the LEEP-COVID Research Taskforce and Senior Lead Clinical Exercise Physiologist at Duke University Medical Center. He joined whipr as an on-call advisor to guide future medical applications and provide counsel on the required technoloigy for integrations into existing medical programs.
Jordan Sansom, Design Project Lead
Jordon is one of the first people to see whipr and has helped realize its development from the back of the napkin inception through to production. He has a decade of experience working with different organizations and brands to help bring new ideas to market. He works for Shape Industries who is the contracted lead product design agency for Whipr, Inc.