Arrow AI by Custom Social

Arrow AI by Custom Social

Our mission is to make digital advertising work for everyone

Security Type
Non-Voting Equity
Min Investment
Berkeley, CA
Offering Date
June 25, 2021
Expected Close Date
December 22, 2021
Target Raise
Security Price

Company Description

Arrow is Artificial Intelligence that utilizes expansive data to help small businesses efficiently and effectively target their social media ads. Arrow’s strength lies within its proprietary data set and patent-pending technology, which uses interest-based targeting rather than cookies or mobile device ID data. The browser extension has low user acquisition costs ($2) and an equally low uninstall rate (less than 10%). In its first year, Arrow generated almost $500k in revenue.

Key Deal Facts

Experienced executive team (previous companies include Disney, Adobe, HBO and Target) with previous AI technology and public markets exit. The Board of Advisors includes management from Impact Radius (global advertising technology company) Golden State Warriors and Oracle. Built core technology and the product, integrations and team are in place to scale the company.
Raised $900K in a seed round in 2019, leverage to revenue positive in the first year and generated $681K since company was founded.
31 MM small and medium businesses in the US and 80% are looking for digital tools to increase online sales indicating massive consumer base; Arrow AI builds self serve, scalable tools that integrate with existing platforms like Facebook and charges $9 per month, affordable for any business. We have over 2,000 businesses signed up already to use Arrow Boost.

Management Team / Advisory Board Bios

Rolan Reichel, Chief Executive Officer
CEO and entrepreneur focused on building and delivering real solutions for businesses with a radical focus on value and growth online. The ability to build your business on the web is more important than ever and the technologies that support that growth need to meet the business owner at the intersection of their everyday lives - easy to use, empowered with AI, automated, mobile, and at your fingertips. This is what we do.

Pablo Munoz De Cote, Director
As a serial entrepreneur and investor Pablo has built brands in the eCommerce and direct to consumer verticals in LATAM and globally. Pablo is also an investor in the bio-sciences, health technology, and software sectors. His company, MDR, based in Mexico City, operates in 30 countries and competes with multinational companies in the Pharmaceutical and Housewares categories. Pablo is committed to a world where innovation solves real business problems for small and medium businesses, solopreneurs, and believes that when small businesses win, we all win.

Justin Lockwood, VP Product
I create things that are designed to be used and enjoyed. Not just admired but interacted with. That demonstrate knowledge and feel personal. Because this is what makes design memorable. During my almost 20 year career, I been lucky to work with some of the world most admired brands companies like Alaska Airlines, Lululemon, All Recipes (Appy Award Winner, GAP, Madison Square Garden, Target (Webby Award Winner 15 and TOMS, HBO, Marvel, TED, and CNN. In recent years I helped startups including, Spoon Rocket, Healthiest, Trizic, and Prevail design successful products and raise millions in funding.

Bill Rose, Chief Technology Officer
Over the past 30+ years in my career, I have been able to constantly learn new approaches and ways to solve problems using software. I have worked with some of the best minds in the industry where we brought the first Search Engine to the Internet (Infoseek, acquired by Disney) which brought information to everyone around the globe. I also had the pleasure of leading engineering at Frame Technology (acquired by Adobe) where we brought long document processing to all size computers. When the iPhone launched I worked with many companies and brands to bring advertising to mobile devices including Honda, Ford, Starbucks, CNBC, Toyota, McDonald's, LG, Unilever, Kraft, Disney, Time, AOL, and many, many more.

Marty Glick - Advisor, Advisor
Marty Glick is in his eighth season with the Golden State Warriors, his sixth as special advisor to ownership. In this capacity, Glick is primarily responsible for advising ownership on major strategic issues including the financing of Chase Center, the team’s state-of-the-art sports and entertainment center slated to open in the fall of 2019 in San Francisco and other major strategic initiatives. He is also a board member for the Warriors Community Foundation
Prior to assuming his current role in the summer of 2013, Glick served two seasons as chief financial officer for the Warriors, overseeing all financial strategy, planning and accounting for the organization. He is also a minority owner. A highly-regarded former biotech executive whose affiliations have a history of innovative success, Glick has accumulated a wealth of experience as a prominent financial figure for several large biotech businesses during his career. He spent more than a decade (1987-1997) at Genentech of South San Francisco, where he most recently served as vice president of finance. He also served as executive vice president and chief financial officer of Theravance, a Bay Area-based drug discovery company, for seven years (1998-2005) and was a co-founder and board member of Eyetech Pharmaceuticals.
Additionally, Glick was co-founder and chairman of the board of PEAK Surgical an innovative private medical device company and his also includes a seven-plus year stint as the chair of the Biotech Tax and Finance Committee. A native of Chicago, Glick earned his MBA in Finance at Kellogg School of Management at Northwestern University, his Bachelor of Science in Business Administration (BSBA) in Accounting at Creighton University and is also a CPA and Chartered Accountant (Ontario, Canada).

Todd Crawford, Advisor
Co-Founder of Impact Radius, 550 person global adtech company funded by Providence Equity Partners and Silversmith Capital Partners.
Amount Raised : $157,211
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Security Description

Non-voting stock is stock that provides the shareholder very little or no vote on corporate matters.

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