Key Deal Facts
$700k revenue since launch with $1.1M annual run rate
4.9 stars from 10,000+ customers
Management team hailing from Coca-Cola, Ogilvy, working on Starbucks and global CPG brands
NA RTD market is growing 78% annually thru 2027, with Peak positioned to capitalize on the trend.
The NA brand created for athletes and active people.
70% gross margin & profitable on first order
50% of sales from repeat buyers, showing strong loyalty with high LTVs.
Mission first: 5% of our profits go to non-profits helping people reach their peak potential
Management Team / Advisory Board Bios
Ian Cross Founder & CEOFormer R&D Project Leader developing $500m+ brands from concept to mass production. Ian's sober curious journey and passion for fitness culminated in creating Peak Cocktails., Aki YamazakiHead of MarketingFormer Communications Director at Coca-Cola.
Aki has decades of marketing experience with CPG and Beverage brands like Starbucks, Diageo, and P&G., Sam AndersonHead of MixologySommelier, Mixologist, Beverage Director for Michelin-starred restaurants. Elite marathon runner, swimmer, and surfer featured on the cover of Runners World magazine., Manuel Lima IsomuraHead of CreativeLima, a Pratt Institute-trained creative genius, honed his craft on CPG powerhouses Suntory, Unilever, Nestle, and Danone., Scott SilvermanHead of Brand IntegrationFormer Business Director at Ogilvy, managing $80M marketing budgets on brands like Microsoft, Intel, and IBM., Kevin SchrikHead of FinanceDirector of Finance at PE firm Harbour Group, Kevin brings expertise in investment, growth, and exit strategies. Former manager at Deloitte, his MBA studies at Kellogg further enrich his financial acumen., Stacey McInnes Strategy AdvisorCSO & COO at Cluep, SVP of Strategic Planning at Publicis and McCann Erickson.