Management Team / Advisory Board Bios
Sandra Velasquez CEOI had a vision to create an elevated Latina beauty brand that would change the narrative about the value of our goods in the market while inspiring our community to stand in their worth. In 2020, Nopalera was born., Priscilla CamachoVP of SalesPriscilla has been with Nopalera since November 2020. She brings 19 years of wholesale experience with her, having previously held executive level positions at Byredo, Boy Smells, 3.1 Phillip Lim and others., Sam GomezMarketing ManagerJoined Nopalera in 2020. Strategizes marketing efforts, including milestone moments such as a Shark Tank appearance, multiple product launches, influencer + community events, pop-up store openings, and more., Eric BennettPerformance MarketerEric joined the Nopalera team in October 2023 to help drive profitable growth and marketing efficiency across all channels. He previously worked at TB12 where he managed all paid social accounts, email marketing, affiliate, and Amazon ads., Amanda LopezBrand PhotographerAmanda joined Nopalera in 2020 bringing with her over a decade of experience creating content for companies such as Netflix, Instagram and Beauty Inc. She produces photo and video content for all of Nopalera's product launches., Edith CastroCommunity ManagerEdith joined the Nopalera team in 2022 as a Social Media Intern. She currently serves as the Community Manager, creating content for Instagram and managing partnerships with influencers and NOPAMIG@S, Alex Corral, CPAControllerLeads the accounting function for Nopalera. Alex is a CPA with approximately 15 years of experience in accounting and finance for CPG companies., Marie CharletFractional VP of FinanceSolution-driven finance executive constantly looking for more efficient and accurate methods of reporting on and driving financial decisions., Alex Corral AccountantAccounting Superstar