Latina Owned, Clean Skincare with $3.2M+ of Revenue

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Security Type
Other, Retail, Consumer Goods & Products, Community & Lifestyle
Min Investment
Brooklyn, NY
Expected Close Date
April 30, 2025
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

$3.2M Revenue in three years, $2M Gross Revenue in 2023
Turned down TWO Shark Tank offers
55,000+ D2C Customers
Sold in over 400 retail locations, including Nordstrom, Credo, Free People
VC backed: L’attitude Ventures & Morgan Stanley

Management Team / Advisory Board Bios

Sandra Velasquez CEOI had a vision to create an elevated Latina beauty brand that would change the narrative about the value of our goods in the market while inspiring our community to stand in their worth. In 2020, Nopalera was born., Priscilla CamachoVP of SalesPriscilla has been with Nopalera since November 2020. She brings 19 years of wholesale experience with her, having previously held executive level positions at Byredo, Boy Smells, 3.1 Phillip Lim and others., Sam GomezMarketing ManagerJoined Nopalera in 2020. Strategizes marketing efforts, including milestone moments such as a Shark Tank appearance, multiple product launches, influencer + community events, pop-up store openings, and more., Eric BennettPerformance MarketerEric joined the Nopalera team in October 2023 to help drive profitable growth and marketing efficiency across all channels. He previously worked at TB12 where he managed all paid social accounts, email marketing, affiliate, and Amazon ads., Amanda LopezBrand PhotographerAmanda joined Nopalera in 2020 bringing with her over a decade of experience creating content for companies such as Netflix, Instagram and Beauty Inc. She produces photo and video content for all of Nopalera's product launches., Edith CastroCommunity ManagerEdith joined the Nopalera team in 2022 as a Social Media Intern. She currently serves as the Community Manager, creating content for Instagram and managing partnerships with influencers and NOPAMIG@S, Alex Corral, CPAControllerLeads the accounting function for Nopalera. Alex is a CPA with approximately 15 years of experience in accounting and finance for CPG companies., Marie CharletFractional VP of FinanceSolution-driven finance executive constantly looking for more efficient and accurate methods of reporting on and driving financial decisions., Alex Corral AccountantAccounting Superstar
Amount Raised : $651,900
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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