Ponto Footwear

The world is complex and things are rarely black and white. Whether it's a clickbait headline or green-washed environmental claims it's hard to know what a brand really believes in. We saw a need to simplify through radical transparency. At Ponto, we are re-imagining the consumer apparel space. We provide hybridized footwear that effectively (and fashionably) transitions from work to play and everything in between- while always keeping the planet in mind. Simply put, we're shoes made better. From sugarcane based outsoles to our chrome-free recycled leather uppers, Ponto's are made from bio-based and recycled materials.

Over $250,000 revenue in first 6 months since store launch.
Our footwear offers the comfort of work from home and the elevated aesthetic of a luxury brand.
People love our shoes. Our overall return rate is 9%, compared with the industry average of 25%.
50% - 100% Month over Month growth during the last 4 months.
Featured in Forbes, Business Insider, Footwear News, Instyle, MensHealth, Harper's Bazaar, and more.
We partner with environmental conservation non-profits to uplift others and reduce our footprint.

Aaron Roubitchek, Founder & CEO
5 Years of Digital Marketing Experience at Google, Youtube, and LinkedIn. Previously launched company through StartUp UCLA Summer Accelerator.

Joseph Marquis, Founder & CEO
4 years of experience at Silicon Valley Social Impact Start Ups after graduating with an MS/BS in Mechanical Engineering from UC Berkeley.