Key Deal Facts
Our target customers are those who want to stay healthy, free of ailments, are interested in wellness education and want to know where their food comes from.
60% of our target consumers are active and looking for healthier alternatives, while 40% of our market is elderly looking for all-natural supplements to stay healthy.
Currently, at our Glenville location, 30% of our customers are from the westside, which is why we are seeking a location that is more convenient for them.
We have determined this segment through customer feedback, sales, and market research. We want to continue our services and ensure clients’ easy access to our products during their wellness journey.
Management Team / Advisory Board Bios
Mary Johnson, CEO
Vitiman Kandie is the dream, concept, and creation of Mary Johnson. Back in 2009, after taking control of her health and losing 120 pounds, Mary sought a natural alternative to restore her body’s natural flow, without the side effects of medications. Seeing and feeling the results of cold-pressed juice blends, made from fruits, vegetables, and all-natural herbs, Mary knew that she had found a way for food to be medicine. Mary created Vitiman Kandie in 2015, opened VK fitness studio in 2016, became a first-time author in 2019, and opened two Vitiman Kandie Cafes in 2020. As a certified personal trainer, health coach, urban farmer, and motivational speaker, Mary is dedicated to providing the tools, education, and resources to live a healthier, happier life.