GIGA’s origin story stems from a collective passion to address the glaring gap in women’s gymnastics: female athletes have no professional field of play revenue opportunities. Despite worldwide popularity and its rank as the #1 Olympic sport among US TV audiences and global female fans, women’s gymnastics has no organized professional system beyond amateur levels, either in the US or elsewhere. Consequently, without any pro leagues or prize money circuits offering attendant on-field earnings, gymnasts must seek revenue outside the sport.Lack of a structured, professional gymnastics pathway not only hinders earning potential and career longevity, but it also sets up a range of challenges for female athletes. Formidable financial burdens – such as costly training, coaching fees, and travel expenses – are compounded by the sport's inconsistent media coverage, which limits audience reach, promotional exposure, and associated avenues for NIL monetization. The combination of these economic pressures result in forced, premature retirement for most female gymnasts at top of their game. This is in stark contrast to opportunities for women competing in other top NCAA and Olympic sports, such as soccer, basketball, volleyball, tennis, and golf; the robust infrastructure and diverse field of play options offered to these female athletes, both domestically and internationally, highlights a sharp disparity and dearth of prospects for women competing at the highest levels in gymnastics. GIGA is dedicated to building a future where the sport’s top athletes can monetize their talent on the field of play, with self-determined agency and equal opportunities to sustain or extend competitive careers. This mission extends beyond mere competition; it's about empowering gymnasts to thrive, serving fans, and elevating the sport. In addition to enabling female gymnasts, this includes providing fans with unparalleled access to events, athlete stories, behind the scenes, as well as developing new data-tech, multimedia content, and immersive experiences to inspire the next generation of young athletes, break barriers, and ultimately reshape the landscape of women’s gymnastics. Disclaimer: Some images are conceptual renderings of products still in development, and serve illustrative purposes.