New Earth Beauty

Vegan Skin Care & Supplements

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Security Type
Retail, Technology, Social Impact, Food & Bev, Healthcare & Medical, Sports & Fitness
Min Investment
West, NJ
Offering Date
July 20, 2021
Expected Close Date
October 18, 2021

Company Description

In the interest of our customers’ beauty, health and well being, AVEGAN Beauty products use a high-tech vegan science delivery system called FORTISOMES.Microscopic liposomes encapsulate and protect the plant-based nutrients that are time-released to be the most effective to enhance skin health, reduce wrinkles and the signs of aging. We follow a true health and wellness business model encompassing people, animals, planet and profits. The three questions we always ask when creating products are: Who will it help, who will it harm and how is it thrown away? We aim to expose and replace the use of animals in consumer products that are destroying human health, animal lives and the planet. By promoting science backed vegan beauty products, vegan beauty supplements and educating about a plant-based diet we create long term customers.



Key Deal Facts

Animal collagen is a $15B niche of the $450B global beauty industry. There is massive opportunity for plant-based alts
We created a plant-based system of topical and ingestible products to replace animal collagen and support wellness.
Demand for Cruelty-Free and Vegan Cosmetics is “Spiralling” – US Market to Surpass US$3 Bn by 2025-Vegeconomist.
Our target market, LOHAS consumers who buy based on their values, comprise about 25% of these markets.
With your investment, taking New Earth Beauty to $100M is a reachable goal with sufficient marketing and C-level talent
Our brands compete in the overall beauty industry, the LOHAS market, anti-aging market and the animal collagen niche.
There is a 5-7 year exit strategy in an active Mergers and Acquisitions market for beauty and supplement companies
Sales are $500K through our website, Amazon and independent stores. We have 12,000 customers.

Management Team / Advisory Board Bios

Sally Malanga, CEO
Manage a vegan woman-led company while serving on the board of Friends of Animals,
Primarily Primates and Our Green West Orange.

Joyce Cuomo, Purchasing Director
20-year supply chain expert.15 years with Ecco Bella sourcing sustainable ingredients.
Amount Raised : $71,300
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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