5 Generation Bakers, a family-owned business, has been delighting customers across the U.S. with their beloved Jenny Lee Swirl Bread for the past 14 years. Their significant partnership with QVC has propelled the company to impressive heights, achieving over $5 million in revenue in 2023 and experiencing more than 130% growth since 2020. Now poised for further expansion, 5 Generation Bakers is venturing into new product lines, including RTO sandwiches, French toast, school breakfast programs, and an array of baked goods such as cookies, bars, cakes, and whoopie pies. With a rich heritage of baking, the company continues to spread its passion for sticky goodness to consumers nationwide.