Leading Legal Services Marketplace

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Security Type
Technology, Infrastructure, Legal Services
Min Investment
Yerington, NV
Offering Date
July 06, 2021
Expected Close Date
April 30, 2022
Target Raise
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Getting legal work done just… sucks. It’s confusing, time consuming, and expensive. The average small business spends over $5,000 a year on legal fees. Startups average more than $100,000 a year. UpCounsel solution is simple: an online marketplace connecting businesses with a network of experienced independent attorneys - for 1/3rd the price. We remove the headaches and hassles for everyone, bringing you Legal You Can Love.

Key Deal Facts

$2.6M revenue run rate & profitable in first 12 months of operations
Saved users $12,000,000 in legal fees in past year alone
CEO named one of the “Top 25 People Shaping the Future” by Rolling Stone
World-class team with Y Combinator experience & history of building companies to $100M+
1.4M+ website users monthly
Featured in Forbes, Fortune, Bloomberg, & more
Positioned for disruption in the fast-growing legal tech market — slated to surpass $25 BN in 2025
Invested in by the Founder & CEO of Enduring Ventures, Xavier Helgesen

Use of Proceeds

  • ($50,000) 60% - Sales and marketing35% - Product5% - Wefunder intermediary feeMajority of proceeds will go to product, sales and marketing with the spend on new sales and marketing hires, with management fee going to Wefunder.
  • ($5,000,000) Anticipated use of funds is 30% new product development, 30% sales, 20% marketing, 10% attorney success, 5% operations, 5% Wefunder intermediary fee Product Development: Invest in engineering and business development resources to fully investigate and drive implementation of strategy for maximizing opportunities created with recent legal changes allowing non-attorney ownership of law firms in various geographies.Sales: Hire additional 2-3 full-time sales/sales development headcount to drive deal pipeline and convert sales, roll out new sales productsMarketing: Invest in first and successive marketing hires (no marketing staff currently) to focus on product marketing and programs, demand generation, SEO, and partnerships. Attorney Success: Hire additional attorney success manager(s) to support new customersOperations: Add additional operations and finance resources as necessary to support needs of growing organization.

Management Team / Advisory Board Bios

KJ Erickson, Upcounsel CEO
Y Combinator (SC16), Stanford BA, Oxford MBA. Serial entrepreneur backed by top VCs including Greylock, Maveron, Foundation, & Norwest. Experience building companies from 0-
200+ employees. Founded & sold online marketplace Simbi.

Paul Drobot, Chief Revenue Officer
Experienced Revenue and GTM Leader with history of building & scaling teams from 5-300+ employees and from $2M-$100M in revenue, including at Intuit/Demandforce & Doubledutch. Former VP of Sales at a16z-backed legal technology firm Atrium.

Danny Page, VP, Operations
Operations and growth pro with experience managing 10,000 remote contractors across 30+ countries and sectors. Built the offshore team at Hustle (acquired by Hubspot). Host of Running Remote podcast & former Time Warner & ESPN Sports TV broadcaster.
Amount Raised : $3,505,655
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Security Description

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