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Security Type
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SAFE
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Min Investment
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$250
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Location
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San Francisco, CA
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Offering Date
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July 30, 2021
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Expected Close Date
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April 30, 2022
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Target Raise
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$100.00K-$1.07M
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Security Price
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$1
Company Description
CabinetM unleashes the power of technology to fuel marketing and company growth. Everything marketing does is enabled by technology. Every email that's sent, every ad that's created, and every sponsored Instragram post is driven by one or more technology products. Without technology, modern marketing teams can't function. The dependence on marketing technology has created the need for a platform to manage all of the technology marketing teams use - from discovery to discard - CabinetM is that platform.
Key Deal Facts
Industry-first Marketing Tech Management SaaS & largest Marketing Tech database of 15,000+ products in 500+ categories
Best-in-class customers: Williams-Sonoma, MLB, Capita, LogMeIn, Tyler Technologies, WGU & more
$387k Revenue on $1.5M raised to date from impressive angel investors
Female Power Duo includes Techstars alum & 2x CEO. Involvement in 27 prior IPO & M&A exits
Lucrative SaaS model yields contracts at $7500-$37,000/ year. Largest contract to date is two years, $100k
Fast-growing $2B+ market of enterprise customers & a clear need for Marketing Tech Management
High-impact customer experience: improved tech & marketing performance, reduced tech spend of ~20% within 12 months
Large, growing set of technology adoption data to be leveraged by upcoming AI & ML development for product insights
Use of Proceeds
- ($100,000) 8% for Marketing programs; 18% for Sales; 62.5% for Engineering and Infrastructure; 5% for G&A; 6.5% Wefunder
- ($1,070,000) 10% for Marketing; 19% for Sales; 36% for Engineering and Infrastructure;28.5% G&A; 6.5% Wefunder
Management Team / Advisory Board Bios
Anita Brearton, CEO
2X CEO and experienced marketing leader. Led marketing teams from company inception to IPO and Acquisition. Techstars FFF alum, author of Attack Your Stack, CMSWire monthly columnist and recognized as one of 50 Women You Need to Know in MarTech.
Sheryl Schultz Schlackman, President & CEO
25 years+ marketing strategy and PR consulting for high-tech startups, leading to 20+ successful exits. Board member, investor, and angel group leader with a focus on marketing technology. Led initial investment in Crimson Hexagon ($450M exit).