CabinetM

CabinetM

Manage Your Marketing Technology

Print
Security Type
SAFE
Min Investment
$250
Location
San Francisco, CA
Offering Date
July 30, 2021
Expected Close Date
April 30, 2022
Target Raise
$100.00K-$1.07M
Security Price
$1

Company Description

CabinetM unleashes the power of technology to fuel marketing and company growth. Everything marketing does is enabled by technology. Every email that's sent, every ad that's created, and every sponsored Instragram post is driven by one or more technology products. Without technology, modern marketing teams can't function. The dependence on marketing technology has created the need for a platform to manage all of the technology marketing teams use - from discovery to discard - CabinetM is that platform. 

Key Deal Facts

Industry-first Marketing Tech Management SaaS & largest Marketing Tech database of 15,000+ products in 500+ categories
Best-in-class customers: Williams-Sonoma, MLB, Capita, LogMeIn, Tyler Technologies, WGU & more
$387k Revenue on $1.5M raised to date from impressive angel investors
Female Power Duo includes Techstars alum & 2x CEO. Involvement in 27 prior IPO & M&A exits
Lucrative SaaS model yields contracts at $7500-$37,000/ year. Largest contract to date is two years, $100k
Fast-growing $2B+ market of enterprise customers & a clear need for Marketing Tech Management
High-impact customer experience: improved tech & marketing performance, reduced tech spend of ~20% within 12 months
Large, growing set of technology adoption data to be leveraged by upcoming AI & ML development for product insights

Use of Proceeds

  • ($100,000) 8% for Marketing programs; 18% for Sales; 62.5% for Engineering and Infrastructure; 5% for G&A; 6.5% Wefunder
  • ($1,070,000) 10% for Marketing; 19% for Sales; 36% for Engineering and Infrastructure;28.5% G&A; 6.5% Wefunder

Management Team / Advisory Board Bios

Anita Brearton, CEO
2X CEO and experienced marketing leader. Led marketing teams from company inception to IPO and Acquisition. Techstars FFF alum, author of Attack Your Stack, CMSWire monthly columnist and recognized as one of 50 Women You Need to Know in MarTech.

Sheryl Schultz Schlackman, President & CEO
25 years+ marketing strategy and PR consulting for high-tech startups, leading to 20+ successful exits. Board member, investor, and angel group leader with a focus on marketing technology. Led initial investment in Crimson Hexagon ($450M exit).
Amount Raised : $0
Reveal the Score by Voting
_
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

A SAFE is an agreement between you—the investor—and the company in which the company promises to give you a future equity stake based on the amount you invested. It also involves some kind of a triggering event that must take place in order for you to get your future equity stake. Be careful as you may only get equity if a particular event is triggered.

Research Reports

No reports have been submitted

Become a Reporter

0 Comments