Prostainable

Prostainable  is all about making the biggest impact on the world while making the least impact on the earth. We are a low-waste lifestyle store with over 70 refillable products for customers to bring their own bottles into the store and refill. Within our brick-and-mortar and e-commerce, our mission is to divert a million bottles from the waste stream—even recycling.

Prostainable also gathers communities. In our previous (smaller) store, we rented outdoor store space to other small businesses that provided wellness classes or to local Etsy shop owners. This effectively promoted our business while providing affordable outdoor space for the community to attend pop-up shops, yoga classes, tai chi classes, and sound baths.

Total revenue in 2021 is on track to grow by 100% from total revenue booked in 2020
Since the business was founded in October 2019, Prostainable has diverted over 5,800 single-use bottlles from waste streams
Featured in LA Times, Hollywood Reporter, Businesses of the Earth. Neighbor to Neighbor, and Voyage LA Magazine

Laura Yochum, Owner
Laura's background includes a BS in Product Development and Design, a Licensed Cosmetologist, and a design certification from The Permaculture Academy of Los Angeles. She grew up very rurally in Southern Ohio before going off to college and traveling the world, eventually landing in Southern California in 2011. An animal lover, outdoor enthusiast, and self-proclaimed environmentalist, Laura has been committed to making her home a better place for several years by gardening, composting, and reducing energy consumption. Laura left her corporate career in beauty and consumer goods in March 2021 after working for some of the largest names in the industry for a decade. Her career gave her the funds and foundational knowledge to start a business, which she has self-funded to this day. Her real passion is building community and educating others to live more mindfully of the planet.