Direct-To-Consumer Wine Marketplace

Yahyn is the only direct-to-consumer wine marketplace offering instant access to wineries, on-demand sommelier services, and precise AI wine recommendations based on a “Y-Score” defined by a user’s unique palate. Yahyn is disrupting the way wine is purchased, distributed, and consumed. For consumers, you can now purchase from the world’s largest inventory of wine with Amazon-like convenience and have it shipped right to your door. For sellers, Yahyn provides a quick and simple way to legally sell wine that is fully compliant and integrated into an ecommerce experience: Think Amazon (when it...

Security Type
Common Stock
Min Investment
Manchester, NH
Offering Date
August 02, 2020
Expected Close Date
November 01, 2021
Security Price


Pierre Rogers, Founder & CEO
Youngest SVP at Columbia Management (Asset Management arm Bank of America) before airlifting sales and distribution team to Prudential Asset Manager. Rogers is a serial entrepreneur, having started and/or sat as a board advisor on 4 previous companies with Head of Business Development, Intermediary Distribution, and Alternative Asset manager prior to founding PuroTrader.

Joshua Leavitt, Co-founder & CFO
Leavitt is a serial entrepreneur who most recently served as SVP of finance and operations in the development of Alumni Ventures Groups back end systems, facilitating its hyper growth phase. Previously he served as a lead auditor and tax accountant for Rowley and Associates, a mid-market corporate CPA firm and Corporate Analyst for Performance Sports Group.

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Security Description

Common stock is a security that represents ownership in a corporation.

Key Deal Facts

Most sales for premium wines and alcohols are generally either through local, brick & mortar shops with limited supply or online through only a handful of major e-commerce retailers.
Online sales for premium alcohol is currently growing at a 5 year compound rate of 11.6%, versus in store purchase growth for the same period of 2.7% as consumers move towards more digital transactions.
78% of wines are purchased based on the label and name. With thousands of brands, consumer confusion is common.
Consumers of premium wines are typically a highly retargetable market base as demonstrated by significant brand loyalty in the luxury space.