Cuddle Clones

A 2015 poll found that the vast majority of pet owners consider their pets to be part of their family. With that has come increased pet spending ­– but what about for owners who want a longstanding reminder of their furry friends? Founded by a pet parent who wanted to immortalize her Great Dane best friend, Cuddle Clones creates fully customized stuffed animal versions of people’s pets – handmade with premium plush materials and advanced airbrushing – as well as other plush products, figurines, memorials, and accessories. Since inception, Cuddle Clones has sold more than 30,000 stuffed animals and has generated more than $7 million in revenue.

$250: 25% off a Plush Cuddle Clone
$1,500: 50% off a Plush Cuddle Clone
$3,000: One free Plush Cuddle Clone
$5,000: Two free Plush Cuddle Clones

More than 30,000 Cuddle Clones sold since inception
More than $7 million in revenue since inception
Profitable in 2015 and 2016
275,000+ social media followers and 100,000+ email subscribers

Cuddle Clones intends to use the majority of proceeds from this round on the following:

• Marketing: The company has seen a drop in the cost to acquire a customer since taking all digital marketing efforts in-house in Q3 2017. Consequentially the ROI on such campaigns has improved during that time. The company will invest in these existing campaigns with a portion of the investment raised in order to increase sales and maximize the capacity of their manufacturing workshop.
• Product Expansion: This year’s new product launch includes new plush products and other lower-priced custom offerings that will provide a unique way to celebrate customers’ pets. These additional products are expected to increase the overall conversion rate and provide upsell and add-on opportunities to those customers buying plush products.
• Increase Online Community: The company plans to increase engagement with its customer base on their website with additional interactive features, more pet and breed-specific content, and frequent contests and games. Users will also have an opportunity to submit a shelter for donation consideration, and search for local animal-related volunteer opportunities.

If the minimum $50,000 is raised, the majority of proceeds will be used for future wages ($36,500). If the maximum $1,070,000 is raised, the majority of proceeds will be used on general marketing ($400,00), future wages ($250,000), and general working capital ($250,000).

Jennifer Williams
Co-founder and Chief Cloning Officer
Prior to founding Cuddle Clones, Jennifer spent 10 years as a benefits consulting actuary. Her last job before making the entrepreneurial leap was with PricewaterhouseCoopers. She is actively involved in the entrepreneurial community in Louisville and periodically develops financial models and does financial analysis work for other companies in the area. She lives with her husband, Danny, and two fur children, Izzy and Annie. Jennifer has a BS in Mathematics and Business from the University of Puget Sound and an MBA from the University of Louisville.

Adam Greene
Co-founder and Chief Marketing Officer
Adam’s background is in digital marketing, more specifically conversion rate optimization and integrated digital campaigns. He has a BA and an MBA from the University of Louisville and has most recently worked as a Digital Marketing Consultant for Humana Inc., a leading insurance provider in Louisville, Kentucky, as well as several other smaller companies prior to and during his involvement with Cuddle Clones.

Brennen Lawrence
Chief Executive Officer
Brennen is a driving force behind Cuddle Clones’ growth strategy that includes new products, market expansion, and building an organization to support the growth. His C-suite experience, collaborative leadership style, and operational experience have positioned him well for this role. Brennen has an MBA from Bellarmine University and BA from Western Kentucky University.

• Security Type: Crowd Note
• Round Size: Min: $50,000 Max: $1,070,000
• Valuation Cap: $10,000,000
• Discount: 20%
• Conversion Provisions: In connection with an equity financing of at least $1,000,000, the Company has the option to convert the Crowd Note into shares of a series of non-voting preferred stock, at a discount of 20% of the price per share of the new preferred stock sold in the equity financing, or a valuation cap of $10,000,000, whichever results in a lower conversion price. Please refer to the Crowd Note for a complete description of the terms of the Crowd Note, including the conversion provisions.