Mela

Delicious Watermelon Juice with 4x Revenue Growth

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Security Type
CAFES
Categories
Food & Beverage, Retail, Consumer Goods & Products, $5M+ Revenue
Min Investment
$100
Location
Aliso Viejo, CA
Expected Close Date
April 30, 2025
Target Raise
$50.00K-$1.24M
No. Investors
80
Security Price
$1
Website
melawater.com
Number of Employees
15
Cash
$221,012
Revenue
$5,744,325
Short Term Debt
$1,934,682
Cost of Goods
$3,203,625
Long Term Debt
$4,958,027
Net Income
$-2,576,259

Key Deal Facts

Revenue grew more than 4X from 2022 to 2023. From $1.4M to $5.7M. Targeting $15M revenue in 2024.
National distribution in 7,000+ stores including Target, Sprouts, Kroger, 7-Eleven, and more coming
Rolling out to 6,500 locations of 7-Eleven starting in April 2024 - millions in expected revenue
Single sourced in Vietnam and working with over 1,000 family farms across the region.
Watermelon rinds are up-cycled into fertilizer and other practical uses in market.
Watermelon has naturally occurring electrolytes & antioxidants. Similar benefits to coconut water.
We are in the functional hydration category which has now eclipsed $30 billion (Source: Circana).
Currently supplying our delicious watermelon juice to the NFL Champions - Kansas City Chiefs

Management Team / Advisory Board Bios

Dominic Purpura CEO / FounderMultiple time founder, former D1 Athlete., Nick Spiekhout CFO / COOEarly investor in Mela, formerly J.P. Morgan & William Blair, Micah Urbach VP of Sales15 years in beverage sales and distribution. Former GM of MillerCoors and Asahi USA, Jen SunnforsCMOFormer CMO of NOCCO, Alina SeguraDirector of National Accounts, Andrew Gardner Regional Sales Manager - Texas / East Coast, Julio MatalRegional Sales Manager - Los AngelesWarehouse Manager and Field-Sales Manager For Coca-Cola
Amount Raised : $3,367,801
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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