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Security Type
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CAFES
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Categories
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Food & Beverage, Retail, Consumer Goods & Products, $5M+ Revenue
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Min Investment
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$100
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Expected Close Date
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April 30, 2025
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Target Raise
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$50.00K-$1.24M
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No. Investors
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96
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Security Price
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$1
- Number of Employees
- 15
- Cash
- $221,012
- Revenue
- $5,744,325
- Short Term Debt
- $1,934,682
- Cost of Goods
- $3,203,625
- Long Term Debt
- $4,958,027
- Net Income
- $-2,576,259
Key Deal Facts
Revenue grew more than 4X from 2022 to 2023. From $1.4M to $5.7M. Targeting $15M revenue in 2024.
National distribution in 7,000+ stores including Target, Sprouts, Kroger, 7-Eleven, and more coming
Rolling out to 6,500 locations of 7-Eleven starting in April 2024 - millions in expected revenue
Single sourced in Vietnam and working with over 1,000 family farms across the region.
Watermelon rinds are up-cycled into fertilizer and other practical uses in market.
Watermelon has naturally occurring electrolytes & antioxidants. Similar benefits to coconut water.
We are in the functional hydration category which has now eclipsed $30 billion (Source: Circana).
Currently supplying our delicious watermelon juice to the NFL Champions - Kansas City Chiefs
Management Team / Advisory Board Bios
Dominic Purpura CEO / FounderMultiple time founder, former D1 Athlete., Nick Spiekhout CFO / COOEarly investor in Mela, formerly J.P. Morgan & William Blair, Micah Urbach VP of Sales15 years in beverage sales and distribution. Former GM of MillerCoors and Asahi USA, Jen SunnforsCMOFormer CMO of NOCCO, Alina SeguraDirector of National Accounts, Andrew Gardner Regional Sales Manager - Texas / East Coast, Julio MatalRegional Sales Manager - Los AngelesWarehouse Manager and Field-Sales Manager For Coca-Cola
Amount Raised
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$3,382,851
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.