Management Team / Advisory Board Bios
Cindy Diffenderfer, Chief Executive Officer
Ms. Diffenderfer is a seasoned entrepreneur in Travel, Hospitality, Real Estate, Fashion, Beverage, & IoT. Acquired over $1B in investments. Co-Founded Niido & Natiivo, partnership with the largest OTA in the world, Brookfield Property Partners, & Citibank.
Kanan Whited, Co-founder & Chief Marketing Officer
Mr. Whited is a marketing, brand, and creative executive for the worlds most irresistible hospitality and lifestyle brands: Natiivo & Niido brands, Virgin & Virgin Voyages, Amazon & Whole Foods Market, & Scoop NYC, Echo Design, Ralph Lauren, Brooks Brothers.
Scott Liebman, Chief Financial Officer
Mr. Liebman oversees finance and investments. Managing Partner at Liebman Group, Operating Partner at BASE Equity Partners, M&A and strategy origination and execution: Armchen International, Cross Keys Capital, and FNY Capital Management.