Heather’s Choice

Good Food When + Where You Need It

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Security Type
CAFES
Categories
Food & Beverage, Consumer Goods & Products, Retail, Health & Fitness, Community & Lifestyle
Min Investment
$100
Location
Anchorage, AK
Expected Close Date
April 30, 2025
Target Raise
$50.00K-$1.20M
Security Price
$1
Number of Employees
9
Cash
$-5,529
Revenue
$970,457
Short Term Debt
$1,347,084
Cost of Goods
$570,513
Long Term Debt
$2,497,559
Net Income
$-973,671

Key Deal Facts

🦈 As Seen on Shark Tank | Season 15 Episode 10
72% YOY Growth with $1.4M TTM
$6M Lifetime Sales | Path to $10M by 2027 *Not Guaranteed*
Nationally Distributed with Key Retailers including REI + Sportsman's Warehouse + Scheels
Gluten-Free + Organic + Made with Sustainably Sourced Ingredients
42% Organic DTC with 40% Repeat Customer Rate
10 Years in Business + Ready to Feed the World!
Recently Launched on Backcountry.com and Coming to Bass Pro/Cabela's 2026!

Management Team / Advisory Board Bios

$1M+ Revenue
Earned over the last 12 months, Heather Kelly Founder & CEOHeather is a born and raised Alaskan and tenacious founder. She's a 2x NCAA National Champion in women's rowing and holds a degree in Evolutionary Sports Nutrition. She is also a Certified Eating Psychology Coach, dog mom and has a green thumb., Brad Hurd COOBrad has been with Heather's Choice since 2017 managing operations, supply chain, logistics, compliance, and so much more. He's a lean manufacturing geek who loves efficiency and processes. Can be found fishing or playing the drums in his spare time., Brooke Barker-Pottle Sales and Marketing ManagerFormer collegiate volleyball player and coach who stumbled into a side gig at Heather's Choice four years ago. Since then, she's learned to manage a national sales team plus our key retail partners. Quite possibly the only team member who can make reels., Quinn Barker-PottleWarehouse ManagerWould rather be surfing...keeps warehouse shipping and receiving running smoothly. Immaculate attention to detail and commitment to customer satisfaction. Eats more Heather's Choice than the rest of the team combined...ask her which meal is her fav!, Abigail Hackett Customer Service & Sales SupportAlaska transplant with a soft spot in her heart for sustainable food systems. Will kill you with kindness and loves a good SPS Commerce report to show her sales velocity week to week. No task is too big or two small for this silent killer., Brittney SmithProduction LeadProfessionally trained chef, mom to six kiddos, and head of new product development. Our best-selling recipes were all perfected by Brittney, who loves nothing more than coming up with the next elevated comfort food dish.
Amount Raised : $239,596
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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