Paul Evans

Paul Evans is a direct-to-consumer luxury men's footwear brand with production exclusively in Naples, Italy. The brand was created for millennial men with discerning taste who demand exceptional value, quality and convenience. Paul Evans works intimately with skilled artisans in Napoli who produce expertly-crafted shoes by hand. Simply put, Paul Evans produces a better product at a vastly lower price point ($399) than its competitors with the convenience of free shipping and returns + 365-day return policy. By targeting the millennial male consumer that's exceedingly comfortable shopping online, Paul Evans believes it is strongly positioned to capitalize on strong ecommerce trends. Both the menswear and footwear space are two of the fastest growing segments of online sales, growing on average 17.4% and 13.6%, respectively, between 2010 - 2015. Additionally, the global men's dress shoe market is expected to be nearly $10bn by 2022. Men are loyal customers who will shop with brands that resonate with their lifestyles. Over the past 5 years, Paul Evans has built a strong shoe brand that captivates customers with exceptional product and a convenient, pleasurable buying experience. As a tech-enabled footwear brand utilizing a direct-to-consumer distribution model, Paul Evans believes it can continue stealing global market share from incumbent players and heritage brands. The unit economics of the luxury footwear business are attractive. Paul Evans has strong both product margins (over 50%) and dollar margins ($200), which enable it to devote more dollars to customer acquisition. Additionally, returning customers made up nearly 35% of sales in 2017, a significant number given the higher price point ($399) and slower turnover rate of the product category.

$1k - Lifetime 20% discount on PaulEvansNY.com.
$5k - Free shoes + matching leather belt and bifold wallet.
$10k - Five pairs of shoes.
$25k - Five pairs of shoes + factory tour in Italy.

Lifetime net sales over $5mm since launch (Sept. '13)
Grew revenue from $199,000 in 2014 (first full year of operations) to over $2 million in 2017
$330 AOV + 36% repeat purchase rate from nearly 10,000 global customers
Handmade luxury men's footwear sourced exclusively from Naples, Italy from renowned shoe factory that's now an equity partner
Advised by former President of Salvatore Ferragamo USA

Inventory purchases and customer acquisition

Evan Fript
FOUNDER & CEO
Chief shoe snob

Vincent Ottomanelli
Advisor, former CEO of Salvatore Ferragamo USA

• Security Type: Preferred Equity
• Share price: US $16.7100
• Pre-money valuation: US $7,000,000
• Option pool: 8.7%
• Liquidation preference: 1.0x
• Minimum investment: US $1,000
• Target Minimum: US $250,000
• Maximum Raise Amount: US $1,070,000