Hercules Mulligan

Lead the Ready-to-Drink Cocktail Revolution

Claim My Business
Security Type
Alcohol, Food & Bev
Min Investment
Offering Date
September 20, 2021
Expected Close Date
August 07, 2023
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Inspired by the famous tailor spy of the American Revolution, this is a revolutionary blend of Caribbean Rum, American Rye Whiskey, fresh organic ginger, and tailor-made bitters. It’s our take on an “Old Fashioned” that brings the craft cocktail bar experience home and is co-developed by one of the world’s biggest Spirits lover community, Flaviar.

Key Deal Facts

Flaviar Brand - We are part of one of the world's biggest Spirits communities of hundreds of thousands of Spirits lovers. We can rely on our own data, users and established distribution system to build a world-scale brand in a new way and outsmart and outrun our competition.
Proven Results - More than 12,000 bottles have already been sold with an outstanding 22% repurchase rate, compared to a 7.5% Flaviar average. The product is already distributed in 30+ US states and Europe and is ready to scale. A Gross Profit margin is currently at 50%. Product also won a Double Gold medal at the 2020 San Francisco World Spirits Competition.
An Incredible Team - A world-class team with a startup (Y Combinator) and corporate experience and a history of building companies to $100M+. The co-founder of Hercules Mulligan has created and sold the Leblon Cacha a brand to Bacardi. We know how to spot a great trend early on and scale it worldwide.

Management Team / Advisory Board Bios

Steve Luttmann, Founder
Previously created Leblon, one of the most known Cachaça brands, and sold it to Bacardi. He has prior experience at an executive level from companies like Möet Hennessey and Unilever.
Amount Raised : $658,439
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

Equity is a stock or any other security representing a direct ownership interest.

Research Reports

No reports have been submitted

Become a Reporter