Hercules Mulligan

Lead the Ready-to-Drink Cocktail Revolution

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Security Type
Equity
Categories
Alcohol, Food & Bev
Min Investment
$102
Location
WILMINGTON, DE
Offering Date
September 20, 2021
Expected Close Date
November 18, 2024
Target Raise
$10.00K-$500.00K
No. Investors
642
Security Price
$2.62
Valuation
$17,510,000
Number of Employees
2
Cash
$15,866
Revenue
$800,879
Short Term Debt
$593,536
Cost of Goods
$464,407
Long Term Debt
$307,290
Net Income
$-1,624,703

Company Description

Inspired by the famous tailor spy of the American Revolution, this is a revolutionary blend of Caribbean Rum, American Rye Whiskey, fresh organic ginger, and tailor-made bitters. It’s our take on an “Old Fashioned” that brings the craft cocktail bar experience home and is co-developed by one of the world’s biggest Spirits lover community, Flaviar.

Key Deal Facts

Flaviar Brand - We are part of one of the world's biggest Spirits communities of hundreds of thousands of Spirits lovers. We can rely on our own data, users and established distribution system to build a world-scale brand in a new way and outsmart and outrun our competition.
Proven Results - More than 12,000 bottles have already been sold with an outstanding 22% repurchase rate, compared to a 7.5% Flaviar average. The product is already distributed in 30+ US states and Europe and is ready to scale. A Gross Profit margin is currently at 50%. Product also won a Double Gold medal at the 2020 San Francisco World Spirits Competition.
An Incredible Team - A world-class team with a startup (Y Combinator) and corporate experience and a history of building companies to $100M+. The co-founder of Hercules Mulligan has created and sold the Leblon Cacha a brand to Bacardi. We know how to spot a great trend early on and scale it worldwide.

Management Team / Advisory Board Bios

Steve Luttmann, Founder
Previously created Leblon, one of the most known Cachaça brands, and sold it to Bacardi. He has prior experience at an executive level from companies like Möet Hennessey and Unilever.
Amount Raised : $127,064
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