Hercules Mulligan

Inspired by the famous tailor spy of the American Revolution, this is a revolutionary blend of Caribbean Rum, American Rye Whiskey, fresh organic ginger, and tailor-made bitters. It’s our take on an “Old Fashioned” that brings the craft cocktail bar experience home and is co-developed by one of the world’s biggest Spirits lover community, Flaviar.

Flaviar Brand - We are part of one of the world's biggest Spirits communities of hundreds of thousands of Spirits lovers. We can rely on our own data, users and established distribution system to build a world-scale brand in a new way and outsmart and outrun our competition.
Proven Results - More than 12,000 bottles have already been sold with an outstanding 22% repurchase rate, compared to a 7.5% Flaviar average. The product is already distributed in 30+ US states and Europe and is ready to scale. A Gross Profit margin is currently at 50%. Product also won a Double Gold medal at the 2020 San Francisco World Spirits Competition.
An Incredible Team - A world-class team with a startup (Y Combinator) and corporate experience and a history of building companies to $100M+. The co-founder of Hercules Mulligan has created and sold the Leblon Cacha a brand to Bacardi. We know how to spot a great trend early on and scale it worldwide.

Steve Luttmann, Founder
Previously created Leblon, one of the most known Cachaça brands, and sold it to Bacardi. He has prior experience at an executive level from companies like Möet Hennessey and Unilever.