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Security Type
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CAFES
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Categories
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Financial Services, Other, Retail, Consumer Goods & Products
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Min Investment
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$150
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Location
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Los Angeles, , CA
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No. Investors
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418
Key Deal Facts
$1M lifetime revenue with minimal digital marketing spend, $300K in first three months of launch
98% of sales DTC, 92% GM , 17:1 LTV: CAC ratio, 62% returning customer rate, $82 average order value
Team: Ex. C-Level Executives of Target, Dermstore, Maesa, Glossier, Farfetch, Mario Badescu
30.000 Units sold through DTC only, and already breaking even
Founder with 1.000.000 followers on YouTube & Instagram, 7,000 customers, and 15K email subscribers
Featured in Vogue, Glamour, InStyle, Harpers Bazar, and other top publications, 26K followers on IG
Bluemercury and Detox Market are interested, but we're waiting until our product palette is final.
Award-winning products, formulated to strict EU standards that ban over 1700 harmful ingredients
Management Team / Advisory Board Bios
Notable Angel
Raised $25k or more from a notable angel investor, Annie JaffreyChief Brand Officer & Co-founderBeauty influencer with 14+ years of experience and 1,000,000 combined subscribers on YouTube and Instagram. With over 92 million views, she overcame severe acne using the skin-gut-brain method., Mahmud Al-Smadi Chief Executive Officer & Co-founderA brand visionary with 20 years of experience, he led a beauty enterprise as a cosmetologist, managing a 35-member team and achieving annual revenues exceeding $5 million., Kathryn BeatonChief Operation OfficerBrand Architect with 20+ years of experience, successfully founded and scaled multiple businesses. Extensive retail experience in the beauty sector with close retailer relations: Sephora, ULTA, QVC, and Neiman Marcus., Michelle LeeBoard AdvisorMichelle Lee is an award-winning beauty industry advisor and fractional CMO/CBO. As Editor-in-Chief of Allure, she transformed the brand, championing diversity and redefining beauty standards. She was also VP of Global Editorial & Publishing at Netflix., Caroline Rothwell GersteinChief Marketing OfficerMarketer with 22+ years of experience, collaborating with 300+ brands. Expert in scaling startups and creating disruptive strategies. Led marketing for iconic brands like Mario Badescu, Bliss, Glossier, and MAC., Jill Belasco Executive AdvisorBeauty executive with 25+ years of experience, ex-CEO of Maesa (largest U.S. skincare incubator). Expert in sales and marketing, she has transformed businesses by creating new brands, leading acquisitions, and future-proofing iconic brands., Shannon Santos Marketing DirectorMarketer with 10+ years of experience leading teams and managing marketing and influencer efforts for Typology & Facetheory in Germany, Austria, and Switzerland.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.