App For Special Diets

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Security Type
Retail, Technology, Food & Bev
Min Investment
Orinda, CA
Offering Date
September 25, 2021
Expected Close Date
April 30, 2022
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Company Description

Spoonful is one part technology, two parts dietary expertise. We know how tricky dieting can be, and that's why we've assembled an international team of clinical experts to help you find great products and take control of your health.

Key Deal Facts

80k app installs (50k this year) and a 4.8 rating across 1.6k reviews
Precursor Ventures, Alumni Ventures Group, and other notable institutionals already on board.
Strong board comprised of leading dietitians, MDs, and clinical nutritionists.
Both founders follow a special diet and are close with the users they support
$0.31 cost per acquisition in a market with 3B potential customers

Management Team / Advisory Board Bios

Deepa Krishnan, CEO at Spoonful
Tech exec with 10+ years experience building Data Platforms and leading Product teams. Former Head of Business Development at F50 company. Ran M&A of data company to Salesforce for $175M.

Sam Laber, CMO at Spoonful
Marketing leader with 10 years building and growing startups. Former Director of Marketing at Datanyze (acq. Zoominfo).

Joeman Fong, Founding Engineer at Spoonful
Full-Stack Engineer with 5+ years building web and mobile apps.
Amount Raised : $481,683
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Security Description

Debt is something, usually money, borrowed by one party from another. Debt is used by many corporations and individuals to make large purchases that they could not afford under normal circumstances. A debt arrangement gives the borrowing party permission to borrow money under the condition that it is to be paid back at a later date, usually with interest.

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