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Security Type
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CAFES
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Categories
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Technology, Consumer Goods & Products, Retail, Financial Services, Other
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Min Investment
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$250
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No. Investors
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86
Key Deal Facts
Unpluq cuts screen time by blocking addictive apps until you tap the Unpluq NFC Tag to your phone
649% Monthly Recurring Revenue Growth, 2024 vs 2023
$225k Annual Recurring Revenue
Outlier Retention: 63% still using Unpluq after 1 year (Average paid app=25% retained after 1 year)
IP - Patent PUBLISHED with the US Patent Office since 2021: use of NFC & more to control app access
Media Darling (all unpaid): Featured in BBC, WSJ, The New Yorker, Parents, Vice, and others
$22.9 Billion Market (Screen Time & Parental Control)
Real Human Impact: Unpluq Tag users spend 1 hour and 22 mins more OFFLINE per day on average
Management Team / Advisory Board Bios
Caroline Cadwell CEO & Co-founderBrings 15 years of early-stage startup experience in marketing, sales, & leadership; 4 years at Yelp pre-IPO as a top 3 sales person; Built & led marketing & sales teams 0-30+ people. Involved in one IPO (YELP) and one 100M+ acquisition (Wallapop/Letgo)., Jorn Rigter CTO & Co-founderBuilt the entire Unpluq product suite in-house (iOS & Android apps, backend), achieving 4.5+ ratings.
Jorn holds a Bachelor's Degree in Computer Science from Delft University of Technology, a top 15 worldwide Engineering & Technology University., Fiede Schillmoeller AdvisorFiede was part of the early Sonos team where he spent 15 years in various leadership roles, from communications to business. Notably, he spearheaded Sonos' collaboration with IKEA. He is now an advisor and founder himself.
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Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.