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Security Type
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CAFES
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Categories
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Technology, Other, Retail, Consumer Goods & Products
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Min Investment
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$250
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Location
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Los Angeles, , CA
Key Deal Facts
PATENT-PENDING: Innovative circular recycling model to disrupt the plastic toy industry
FEMALE FOUNDED: MSE in Design Engineering, 10+ years experience (including Happiest Baby)
DEMAND: 76% of parents will pay more for sustainable products
WHY INVEST: Targeting 3% share in the U.S. sustainable toy market (est. $817Mn) by 2030
IMPACT: That’s 900 tons of plastic diverted from landfills…or 500 real hippos depending on your math
PROTOTYPE READY: With plant-based plastics and compostable electronics – on minimal bootstrap funds
FEATURES: Designed to be US-made and manufactured, and Cradle to Cradle® Certified
Management Team / Advisory Board Bios
Teresa Giovannoli Founder, CEOMSE in Product Development Engineering, and BSE in Mechanical Engineering.
Experience includes working with innovative startups such as Happiest Baby, Kernel, and Flo Technologies, and large-scale operations such as Northrop Grumman and ExxonMobil., Amber Carter Fractional CMOMBA in marketing and BS in Supply Chain.
10+yrs experience in Marketing & Product Development with companies such as Henkel Corporation. Successfully launched a $1.4Mn product into Walmart & Target.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.