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Security Type
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CAFES
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Categories
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Alcohol, Food & Beverage, Retail, Consumer Goods & Products
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Min Investment
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$100
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Location
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West Hollywood, CA
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Expected Close Date
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April 30, 2025
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Target Raise
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$50.00K-$1.24M
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No. Investors
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105
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Security Price
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$1
- Number of Employees
- 5
- Cash
- $196,358
- Revenue
- $892,013
- Short Term Debt
- $4,320,563
- Cost of Goods
- $363,055
- Long Term Debt
- $0
- Net Income
- $-1,762,257
Key Deal Facts
Growing quickly. $892K of revenue in our first full year of operations, +383% YoY growth.
2,000 distribution points already secured. Retail customers include Total Wine, Binny's, Wine.com.
Hotel & Entertainment clients include Disney, Hyatt, Marriott, Kimpton, Park Lane Hotel, and more.
Core team has deep experience in startups, investment banking, marketing & alcohol (Pernod Ricard).
Backed by Pendulum Capital.
Featured in the New York Times, the Financial Times, the Independent, Wine Enthusiast, Food & Wine.
Our Bayab Gin won Gold at the San Francisco World Spirits Competition (SWSC) ...
...And so did our Vusa Vodka, and our Sango Agave.
Management Team / Advisory Board Bios
VC-Backed
Raised $250K or more from a venture firm, Fast Growth
Revenue growing 2X/yr for at least prior 6 months, $1M+ Revenue
Earned over the last 12 months, Christopher Frederick Co-founderChris was a former international basketball player and also had a 15 year career in investment banking. Chris was also owner and director of a successful pub group, designing and successfully exiting a multi award winning business., Damola Timeyin Co-founderDamola has 15 years career building FMCG brands and formerly a Global Marketing Strategist at Meta (clients included Nestle, Mondelez). Published author of "How To Build It", a pocket book guide to building a brand., Lauren HendersonDirector, U.S.Lauren has built brands from infancy for start-ups and leading global suppliers.
Most recently, Lauren was responsible for developing and executing the retail strategy for Fords Gin. Fords Gin was successfully acquired by Brown Forman., Dimitri Jansen Director, AfricaDimitri is a passionate marketing professional with deep industry experience. Before joining Spearhead, he was Marketing Director of Pernod Ricard, South Africa and Sub-Saharan Africa and developed pan-African TVC for Jameson and Absolut Vodka., Michael Gonzalez Director, U.S. Michael spent just under a decade at Moet Hennessy developing several brands in the ‘on trade’ channel. Results-driven professional with extensive experience in sales execution, experiential marketing and account management., Arrianna Marie Sales Manager - GeorgiaArrianna is an experienced Sales manager and brand ambassador, with a passion for entertainment and culture. Arrianna joined the Spearhead team in 2022 to manage sales in the Georgia market., Angela Auguste Sales Manager - New YorkAngie is spirits enthusiast and experienced hospitality professional from one of America’s most vibrant cocktail cultures, New York. Angie joined the Spearhead team in 2022 to manage sales in the New York market., Lavell MillerSales Manager - IllinoisLavell is a well known mixologist from Chicago, with an extensive background in hospitality and keen focus on bar culture. Lavell joined the Spearhead team in 2022 to manage Illinois and surrounding markets.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.