Plunge

World’s leading cold plunge and sauna brand

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Security Type
CAFES
Categories
Technology, Consumer Goods & Products, Retail, Other, Profitable
Min Investment
$500
Location
Sacramento, , CA
No. Investors
394
Website
plunge.com

Key Deal Facts

$0 to $200M+ cumulative revenue in 4 years with $82M revenue in 2024
30,000+ loyal customers; 1,000+ 5 star reviews
8,000+ monthly active app users with 4.8/5.0 star rating in app stores
111% B2B channel growth YoY with $13M of revenue in 2024
$9.1M sauna sales in 2024 - the first full year
Equinox, NY Yankees, Four Seasons, US Army, UFC, & F45 are customers
Alo, CrossFit, Liquid Death, Hyperice and Whoop are brand partners
On track to sustainable, 8-figure profitability by 2026 (not guaranteed)

Management Team / Advisory Board Bios

Profitable
Profitable for prior 3 months and expect same in future, $25M+ Revenue
Earned over the last 12 months, Michael Garrett Co-CEO & Co-FounderProduct visionary. Founded and scaled Reboot Float & Cryo Spa, a cryotherapy leader, to three locations. Former analyst with Strome Group, a top hedge fund with $170M AUM. Invented the original Plunge. Penn State Accounting BS., Ryan Duey Co-CEO & Co-FounderWellness entrepreneur. 2024 Entrepreneur® of the Year finalist. Founded and scaled Capitol Floats, a premier float studio, to multiple locations. Former sales executive with the San Jose Earthquakes. California Polytech AgriBusiness BA., Elliott Ozer Head of FinanceFinancial engineer. Led $1B division as Former Senior Finance Manager at Northrop Grumman. University of San Diego Business BS. UCLA MBA., Chris Young SVP OperationsOperations & manufacturing exec. Oversaw $500M operations budget at Amazon Robotics. Managed global supply chains for a $250M manufacturer at ALOM. Directed Chevron’s $70cM biofuel expansion. UC Davis MEng MS., Chase ClymaSVP Customer ExperienceGrowth strategist. Former COO of ForUsAll, a financial tech company with $1.7B AUM. Led customer success at Deep 6 AI and Suki. Cal Lutheran Sports Medicine BS. Santa Clara MBA., Dave VeiszVP of EngineeringIndustrial engineering expert. Former VP of Engineering at MakerBot, led innovation through $600M acquisition by Stratasys Ltd. Former VP of Engineering at Wonder. Penn State Industrial Engineering BS. Clemson University MEng MS., Leslie SullivanVP People & CultureHR maven. Former Head of HR at GetInsured. Helped Plunge achieve an 88% approval rating as a ‘Great Place to Work.’ Cornell HR Leadership Certificate; Global Outreach BA in Organizational Management., Anthony SchreiberVP Sales Sales multiplier. Managed $250M in ARR as former VP of Sales at Life Fitness ($490M exit). Drove 130% YoY growth in B2B sales during his first year at Plunge. Bemidji State Criminal Justice BA. Capella University MBA., Juan Beck VP Technology Tech wiz. Former CTO at Belami eCommerce (acquired for $26M). Co-founder of SkyNaturalsCBD and owner of BECKPRO Commerce. California State Criminal Justice BS.
Amount Raised : $3,969,135
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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