Key Deal Facts
Our product is artisanal, traditional Vietnamese fish sauce. Aged for one year.
7 contracts already signed with distributors, all around the world, worth $14.5 million.
On track to do $1 million in revenue in first 12 months of product launch. (Can't be guaranteed).
Like the Alaska pollock, we believe The American Anchovy is the Next Billion Dollar fish.
We are pioneering the use of The American Anchovy to make fish sauce.
In midst of 50 year cycle of most abundant supply of anchovies available on the West Coast of CA.
A healthier, better substitute for table salt for Americans, with a rich, umami taste.
Experienced CEO (Danny Tran) with 20 years of product development experience, operations, finance.
Management Team / Advisory Board Bios
Danny Tran FounderExperienced entrepreneur with broad understanding in the food and beverage industry, and multi-cultural marketing and business development., Tuyen "Albee" TranFounderFourth generation fish sauce owner, with experience in production and manufacturing., Je ShinCSODeep sales experience as a Broker, and the founder of BridgeGap Sales. BSBA degree from the Sam Walton College of Business at the University of Arkansas. Go Razorbacks!, Jimmy TranCOOFounder of Worldcraft Logistics, Fast 50 Asian American Business Excellence Award. Graduate of University of California, Riverside. On a mission to complete 50 marathons in 50 states., Ky TruongCMOExperienced marketing leader. Previously at Apple. Founder of Designed by Ky, a marketing agency that has led campaigns for clients including Hublot, VinFast Auto, and Maven’s Creamery., Christina BuiAdvisorAdvisor, investor & executive with 30 years experience in tech, consumer products & VC. Managing Director of Robert Half's (NYSE: RHI) Retained Executive Search practice. Recognized as one of the “Most Influential Women in Business” by SF Business Times., Brittany TranAdvisorExperienced brand strategy marketer, with a background in filmmaking, entertainment, media, and agency work. Formerly an International Producer at Netflix focused on APAC Original content and a commercial producer at Shooting Gallery Vietnam., Martin PhanVietnam Country HeadExperienced Vietnam market entry strategist at DKSH Co. Ltd, helping global high-end consumer brands enter the Vietnam market. Led and managed an annual 70 million USD revenue product portfolio with impressive annual 02-digit growth., Benny LuoAdvisorBenny Luo is the founder and CEO of NextShark, the leading platform for Asian and Asian American news and culture, dedicated to empowering underrepresented communities through impactful storytelling. In 2018, Luo made the Forbes 30 under 30 list in media.